VP, Client Strategy

VP, Client Strategy - Remote within Canada

Our client scales growth channels for some of the world's top education and consumer brands, such as Good Inside, Native Shoes, UBC, and Earth Rated. But more importantly, they only work with good people.

They believe digital-first work has the unique potential to unlock growth, connection, craft, and freedom. Their mission is to bring that potential to life for their team and clients. They deliver measurable long-term growth outcomes, act as an extension of in-house teams, and turn data into insight. This has led to high-profile industry awards, including Search Engine Land's Boutique SEO Agency of the Year and Globe and Mail's Canada's Fastest-growing Companies.

They are hiring a VP, Client Strategy to lead their delivery organization as they scale from 15 people to 30+. This is a full-time, remote-first position, with occasional in-person commitments in Toronto and/or Vancouver.

High Level

We're looking for a talented VP, Client Strategy who thinks like a marketer and operates like an owner. You'll oversee our entire client portfolio and the team that serves it.

As the right hand to the CEO, you'll be the leader to our entire delivery organization: the strategy behind our client work, the practices that make clients stay, the pitches that win new ones, the team of 15+ FTEs that delivers it all, and the operations that keep it profitable.

This is an opportunity for someone entrepreneurial and ambitious — ideally someone who's already been through the journey of scaling a services business and wants to do it again, with more craft, a people-first approach, and better tools. If you're energized by building the engine, not just running it, we'd love to meet you.

Responsibilities

Client Strategy, Standards & Outcomes: You own the strategic direction of the organization's client portfolio. You ensure every engagement has a clear growth thesis, measurable outcomes, and a roadmap that connects our work to what clients actually care about. You set our standard for great results, and that standard is AI native with people and brands at the heart of it. You step in personally on our highest-stakes accounts.

Retention & Account Management Practices: You set the standards for magical client touchpoints — from quarterly strategy reviews and annual account reviews to weekly syncs and reporting. You make sure every interaction, big or small, reinforces our brand promise and integrates us into their business.

Pitching: You work with our sales and marketing organization, as well as our partner ecosystem, to craft compelling narratives and scopes for potential new clients. You bring the marketer's instinct and strategist's rigor that turn good pitches into won deals.

Team Leadership: You manage, develop, and empower a team that spans senior leaders through to specialists. You build the coaching rituals, standards, and career paths that grow the next generation of leaders from within.

Operational Excellence: You oversee all delivery operations, keeping us profitable as we scale. You continuously find ways to better leverage AI in our workflows, from resourcing and utilization to process and margins, so the team spends more of its time on high-judgment, high-craft work.

Qualifications

The right person has 8–12+ years' experience (or equivalent skills) in client strategy, account leadership, or agency/consultancy leadership, including several years leading teams.

You likely have experience in several of the following:
Client strategy or account leadership at a digital or performance marketing agency
Scaling a services business through a growth stage (e.g., ~15 to 30+ people)
Executive stakeholder management
Client retention and expansion ownership
Digital marketing (SEO, paid media, analytics, or CRO)
Delivery operations, resourcing, and margin management
Pitching, commercial scoping, and negotiation
Translating performance data into business narratives
Leading and developing senior client-facing teams
Strong written and verbal communication

Bonus Points
Experience with commerce or education brands
Experience with HubSpot or modern CRM systems
Experience with Notion
Experience using AI tools (Claude, ChatGPT, etc.)
Experience building or scaling a client services function
Existing relationships within the Canadian or U.S. marketing community
Familiarity with the Shopify ecosystem
Experience working with private equity or portfolio companies

Compensation & Perks

We know our people are our greatest asset, and we prioritize creating an environment where you can thrive both professionally and personally. We believe in enabling our team through flexible work practices, individualized career paths, and team-wide learning.

The estimated compensation range for this role is $190,000 to $220,000 CAD base salary annually, depending on experience and skills, plus upside tied to overall company performance.

Other benefits include:
Flexible Work Hours: A remote-first, asynchronous work environment with a 34- to 38-hour work week.
Health & Wellness: Comprehensive health benefits, including medical, dental, and vision coverage, plus an HSA account.
Remote Wellness Support: A remote wellness budget to prioritize your remote work setup and well-being.
Generous Time Off: 3.5 weeks' vacation + one additional day every year, winter holiday closure, plus unlimited sick days.
Professional Development: A learning budget to support your career growth and skill-building.
Team Retreats: Two company-wide retreats ("Bursts") annually.

Hiring Process

We believe great work necessitates diverse perspectives and we take an inclusive approach to our workplace environment and hiring practices.

Although our process is subject to change based on availability and specific candidate circumstances, here is generally what you can expect if you apply:
60–90-minute video call with the hiring manager
Case exercises (paid)
Two additional calls with members of the leadership team, one in-person
Reference checks (minimum of three references from the past three years)