PR Strategist - AdFarm

You dontmake it 40+ years in this business without goodpeople behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals. We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If youreready to be a part of a team that does these things, and does them well, we should chat. We partner with everyone from cropprotection, nutrition and seed companies to technology, sustainability, foodand animal health brands. If yourein that space, or want to head that direction, this role will be a great fit.

You will love it here if you follow theseGUIDEPOSTS:

Are you beingagile?Change is inevitable, whether its from the client, or the industry as a whole.Are you ready to get the job done well, on time and on budget? Wereall about developing and followingprocesses that keep our teams effective and our clients happy.

Are you being smart?Knowing what to ask, how to start and what resources you have tosolveproblems are essential. Invest in yourself and keep up with the ever-evolving world of our clients and the wider communications industry.

Are you being helpful?If you know the ad and agindustries, you know it gets hectic sometimes. Are you ready to pitch in when it counts and do whatever it takes to deliver amazing work for our client partners? Be ready to have direct conversations when needed and set clear expectations for you, your supervisorand your team.

As thePublic RelationsStrategist,you will have a strong background in corporate communications, writingand contentcreation, aproactive communicator and strategic thinker who can seamlessly blendPRexpertisewith social mediaknow-how. This role will play a key part in shaping client narratives, securing high-impact media placements, and elevating thought leadership within the agricultureand foodsectors.Youll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

• Trends
• Execution
• Analysis & Recommendations
• Strategy
• Collaboration

Youll have success here if you value clearprocesses and feel qualified based on having 5+ years of experiencein doing the following things:

• Develop and execute cohesivePRand social media strategies that align with client goals, brand voice, and campaignobjectives.
• Lead the strategic direction forPRand social media initiatives, ensuring integration across all marketing and communication efforts.
• Manage reputation and crisis communication,monitoringbrandsentimentand guidingproactive and reactive messaging toprotect and enhance client reputation.
• Ensure brand consistency across all social content,press materials, messaging, and audience touchpoints.
• Collaborate closely with strategy, creative, and account teams to ensure cohesive storytelling and unified execution.
• Build relationships with internal teams and external partners, supporting smooth workflows and strong alignment.
• Drive audience growth, engagement, and community loyalty across key social platforms and relevant media outlets.
• Use analytics tools to assess performance,identifyoptimization opportunities, and adjust strategies to improve results.
• Analyze campaign performance across earned and owned media channels, delivering insights that refine ongoing and future strategies.
• Communicate clearly and effectively across disciplines, ensuring stakeholders understand performance, opportunities, and recommendations.

We train our team to help them succeed, and everyone on our team helps with our success. In this role, youll need to come to the table with the following skills and qualifications:

• 5+ years inPR, social media strategy, communications, or digital marketing (agency experiencepreferred).
• Bachelors degree in communications, marketing,PR, journalism, ora relatedfield.
• Ability to translate brand goals into compelling narratives, pitches, social campaigns, and community engagement initiatives.
• Experiencemonitoringsentiment and navigating bothproactive and reactive communication moments.
• Able topresent insights clearly, collaborate across teams, and build strong internal relationships.
• Comfortable using analytics tools to evaluate performance, extract insights, and shape strategic recommendations.
• Ability to respond quickly to trends, cultural moments, and audience behavior shifts.
• Proven ability to work effectively with creative, strategy, and client service teams to execute integrated campaigns.
• Commitment to ensuring brand consistency, message clarity, and polished outputs.
• Proactive inidentifyingopportunities, experimenting withnew approaches, and elevating campaignstrategy.
  

We offer all Employees 3% RRSP contributions on an annual basis, a Health Spending Account, Health & Cell Phone Reimbursements, and we can offer a Hybrid working environment with a wonderful group of top talent individuals.

Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.