Growth Marketer

Location: Toronto (Hybrid), 3 days a week in-office

Salary: $75,000 - $95,000
Role: Contract (12 months) with the possibility of extension to full-time

Ecopia is hiring a Growth Marketer (individual contributor with less than 5 years of experience) to support a self-serve, product-led growth strategy targeting small and medium-sized businesses in architecture, engineering, construction, landscaping, and field services, while also supporting Ecopias traditional markets.

The role is approximately 75% growth-focusedincluding search engine optimization, paid acquisition, customer acquisition, and market positioningand 25% traditional marketing, including content creation, case studies, trade shows, and brand initiatives.

The Growth Marketer will report to the Head of Product Growth. Success will be measured by self-serve customer sign-ups, product activations, and overall customer engagement.

Strategic Context

Ecopia has historically sold geospatial AI into enterprise and government. This role exists because we are opening a second front: a self-serve product for SMB operators who need high-quality geospatial data to enhance their day-to-day support and field operations. The bet:

• Different buyer. Owners and ops leaders at SMB AEC firms, landscaping businesses, and field-service companies not GIS directors or procurement.
• Different motion. Self-serve sign-up and activation, not enterprise sales cycles.
• Different positioning. Ecopia is the data layer that makes SMB support and field operations sharper better quotes and defensible service area maps.

This hire owns the top of that funnel and the narrative that gets the right SMB operators in the door.

Mission

Drive qualified sign-ups and activations to Ecopia's self-serve product by owning organic discoverability (SEO + GEO), paid acquisition, and SMB-vertical positioning while building a credible brand and content foundation for a new buyer segment.

Responsibilities

Growth 75%

• AI search / GEO. Own Ecopia's presence in ChatGPT, Perplexity, Claude, and Google AI Overviews for SMB vertical queries. Treat LLM citations as a primary acquisition channel, not an afterthought.
• SEO. Build the keyword strategy, content briefs, and on-page foundation for SMB AEC, landscaping, and field-service queries (e.g. "aerial imagery for landscape estimating," "property data for field service routing"). On-page work includes vertical landing pages that lead with Ecopia's product differentiation and the concrete value it delivers to each segment not generic category copy.
• Paid acquisition. Alongside agency support, optimize campaigns on Google, Meta, and X. Manage targeting, creative iteration, landing pages, and CAC in line with activation.
• Product positioning. Translate Ecopia's geospatial data into the language each SMB vertical actually uses. Iterate on landing pages, messaging, and creative by sub-segment.
• Funnel & instrumentation. Wire HubSpot + paid platforms + product analytics so we can attribute sign-ups and activations back to source. Run experiments and report what's working weekly.
  

Traditional marketing 25%

• Content engine. Blog cadence focused on the practical problems SMB operators solve with geospatial data.
• Social proof. Testimonials and case studies from early self-serve customers instrumented to convert, not vanity assets.
• Trade shows. Partner with the broader Ecopia team to support both existing events on the calendar and net-new events worth attending in AEC/landscaping/field service. Run each as a lead-gen funnel pre-show outreach, on-site capture, post-show activation.
• Brand & general content. Establish a consistent voice that lands with SMB operators (down-to-earth, outcomes-focused) and away from enterprise/government tone.
  

Must-haves

• 25 years in B2B growth marketing, ideally with PLG / self-serve exposure.
• Hands-on paid acquisition experience across Google + Meta (X a plus). Has owned a budget and a CAC target.
• Demonstrated SEO chops has shipped content that ranked and converted, not just published.
• Understands AI search / GEO. Has actively optimized for LLM citations and can speak to what's working today.
• Strong product positioning instinct can take a horizontal product and write copy that lands with a specific vertical.
• Fluent in HubSpot (workflows, lists, attribution) and modern paid ad platforms.
• Comfortable with ambiguity. This is a 01 motion inside an established company.
  

Nice-to-haves

• Experience marketing to SMB trades, AEC, or field-service buyers.
• Familiarity with geospatial, mapping, or data-product categories.
• Lifecycle/email expertise (HubSpot sequences for sign-up activation).
• Light analytics chops (SQL, GA4, product analytics tools).
• Has run a trade-show presence with measurable pipeline outcomes.
  

Success Metrics

Primary, owned end-to-end:

• Self-serve sign-ups weekly volume, by source.
• Activations sign-ups that reach the product's defined "aha" moment. This is the north star.

Supporting:

• Organic traffic to SMB-vertical pages.
• LLM citation share for target queries (ChatGPT, Perplexity, Google AI Overviews).
• Paid CAC against activation (not sign-up).
• Content-attributed sign-ups (blog, case study, testimonial pages).
  

To Apply:

In addition to a resume, please submit a cover letter written entirely by you (not generated by AI). The cover letter should focus on how your experience, approach, and skills would create value for Ecopia, specifically in relation to the responsibilities and requirements outlined in the job posting. We are less interested in generic career summaries and more interested in understanding how you think, solve problems, and would contribute to the team.
Our commitment to diversity and inclusion
Ecopia is committed to fostering a diverse and inclusive working environment. We welcome applications from qualified candidates of all backgrounds, regardless of age, physical ability, gender, race, religion, or sexual orientation. We will provide any requested accommodations to candidates with disabilities throughout the recruitment process.