Vice President of Communications and Marketing

The Canadian Renewable Energy Association (CanREA) is the voice for wind energy, solar energy and energy storage solutions that will power Canada's energy future. We are an industry association representing 350+ member companies. CanREA is dedicated to moving the needle on legislation and regulation governing the electricity sector, to create a more sustainable future for Canada and future generations. Learn more at renewablesassociation.ca. Follow us on LinkedIn. Subscribe to our newsletter here.

CanREA's Vice President of Communications and Marketing is an executive leader responsible for developing and executing strategic communications to advance the national organization's mission to drive renewable energy and energy storage development in Canada.

• Develop high-performing strategic Communications team, with clear expectations for quality, accountability and collaboration

• Coach and mentor to advance capabilities in communication planning, stakeholder segmentation, emerging AI applications, and ever-evolving communication practices

• Continue to evolve team roles and build capacity to align with CanREA priorities

• Foster culture of creativity, continuous improvement and results-driven performance

• Lead sophisticated stakeholder segmentation to enable targeted engagement

• Refresh KPIs and measurement frameworks demonstrating communications impact

• Mature communications infrastructure across the organization including message frameworks, content libraries, and quality standards

• Evaluate and implement emerging technologies including AI tools to enhance efficiency, personalization and impact of communications program

• Execute expanded media and public affairs program positioning CanREA as trusted voice of Canadian renewable energy within and beyond industry

• Increase connections with national and regional media, influencers, and opinion leaders

• Design proactive media strategy to secure strategic coverage on priority issues nationally and regionally

• Collaborate with executives to continually align communications with advocacy priorities

• Advance comprehensive digital communications program across all platforms with targeted content for segmented audiences

• Design stakeholder engagement to build strategic relationships and influence

• Develop partnerships with aligned organizations to amplify reach and impact

• Grow CanREA reputation and brand within and beyond renewable energy and energy storage sector

• Develop and execute marketing communications plans across all channels to support revenue growth and membership engagement, aligned with business development goals

• Collaborate with product and sales teams to support lead generation and conversion

• Analyze market trends, customer behaviour and competitive positioning

• Oversee communications and marketing strategies for Electricity Transformation Canada conference and CanREA events throughout the year

• Champion brand consistency and bilingual communications excellence

• University degree in communications or related field; master's degree is an asset; equivalent experience will be considered

• 15+ years progressive experience in strategic communications with 10+ years in leadership roles

• Executive leadership experience with strategic influence over organizational direction

• Track record of advancing team through coaching and development

• Deep expertise in media relations and public affairs with proven ability to secure mainstream coverage on complex issues

• Proven ability to evaluate and integrate emerging technologies, including AI, that advance communications impact and team performance

• Stakeholder engagement experience including segmentation and multi-channel strategies

• Solid digital communications knowledge, including management of website development / optimization and leveraging social media

• Confidence to lead crisis communications and strategic team planning

• Exceptional writing capabilities

• Energy sector or complex policy environment experience strongly preferred

• Working knowledge of French is an asset

• Flexible hours to accommodate periodic time-sensitive work across Canadian time zones; also, evenings or weekends during peak periods

• Periodic travel a few times per year across Canada

Please share your resume and cover letter. We thank all applicants for their interest in CanREA, however only those candidates selected for an interview will be contacted.

CanREA is an equal-opportunity employer with policies and practices intended to build an inclusive and accessible work environment. If you require accommodation during the recruitment process, please include this in your cover letter and all efforts will be made to provide the appropriate accommodation.