Director, Sales and Marketing

Purpose and Scope

The Director of Sales & Marketing will be responsible for leading the Canadian launch and commercialization of Jatenzo, an innovative oral testosterone replacement therapy. This leader will own the end-to-end commercial strategy, spanning sales, marketing, market access alignment, and stakeholder engagement, to establish Jatenzo as a market leader in men's health.

The ideal candidate is a seasoned pharmaceutical leader with deep experience in sales and marketing, a passion for men's health, and a proven ability to launch and scale specialty products in Canada.

Essential Duties & Responsibilities

Sales Leadership

• Lead, coach, and manage a high-performing team of 5 field-based Sales Representatives across Canada.
• Develop and execute territory plans, sales targets, and incentive programs to drive performance and accountability.
• Monitor sales performance metrics and optimize field execution strategies to deliver growth objectives.
• Foster a culture of accountability, collaboration, and continuous improvement focused on patient outcomes and commercial excellence.

Marketing Strategy

• Lead development and execution of brand strategy, positioning, and messaging for Jatenzo.
• Design and deliver multi-channel marketing campaigns to drive awareness, trial, and loyalty among physicians and patients.
• Collaborate closely with Medical Affairs, Regulatory, and Market Access to ensure aligned and compliant execution.
• Manage agency partners and oversee creative, digital, and media planning.
• Engage endocrinologists, urologists, pharmacists, and advocacy groups to strengthen brand presence and trust.

Product Launch & Lifecycle Management

• Lead all aspects of Canadian launch readiness—including pre-launch planning, field training, and in-market execution.
• Analyze market trends, competitive intelligence, and customer insights to inform strategy and adapt tactics throughout the product lifecycle.
• Partner with Global colleagues to ensure alignment with brand vision and leverage best practices.
• Ensure compliance with Health Canada regulatory requirements and PAAB promotional standards.Market Access & Stakeholder Collaboration

• Partner with Market Access to support reimbursement strategies and payer engagement
• Work with Medical Affairs to support KOL development and scientific exchange
• Collaborate with Global counterparts to align on brand vision and best practices
• Responsible for reporting Adverse Events and Technical Complaints to Tolmar Pharmacovigilance and Patient Safety (PSSP) that you learn of per SOP-00821, Pharmacovigilance and Technical Complaint Reporting.

Operational Excellence

• Manage commercial budget and deliver on revenue, market share, and access objectives.
• Oversee performance tracking, forecasting, and business analytics to inform decisions.
• Ensure all activities comply with Tolmar's policies, Canadian regulations, and Pharmacovigilance & Patient Safety (PSSP) procedures (SOP-00821).

Core Values

This position is expected to operate within the framework of Tolmar's Core Values:

Center on People: We commit to support the well-being of our patients. We are committed to treating our employees and those we serve as valued partners. By placing people at the heart of our actions, we actively engage, invigorate, acquire knowledge, and grow together.

Are Proactive & Agile: We embody a culture of engagement and action. With a hands-on approach, we fearlessly adapt to change. We anticipate, respond swiftly and efficiently to ignite a spirit that propels us towards extraordinary outcomes.

Act Ethically: We are committed to consistently conducting our business in an ethical, compliant, and socially aware manner, in line with our purpose of positively impacting lives. We actively cultivate diversity, equity, inclusion & sustainability in our workplace.

Constantly Improve: We are committed to a collaborative & proactive effort to improve our products, systems, processes, and services by reducing waste, increasing efficiency & improving quality.

Are Accountable: We think, act, and communicate with honesty, transparency, and clarity in alignment with our core values. We don't compromise our values for near term gain. We take accountability & ownership of our work, actions, successes, and setbacks. We strive to deliver our best as we shape the future.

• Minimum 10 years of pharmaceutical experience, with at least 5 years in leadership roles
• Proven success in launching specialty or endocrinology products in Canada
• Strong understanding of Canadian healthcare system, regulatory environment, and promotional codes
• Excellent communication, analytical, and leadership skills
• Bilingual (English/French) preferred

· Entrepreneurial, agile, and patient-focused mindset with the ability to thrive in a fast-paced launch environment.

• Bachelor's degree in Life Sciences, Business, or related field (MBA preferred)

Working Conditions

• Working conditions are consistent with a normal office environment and/or remote from home office.
• Travel is required for up to 40%.