Influencer Campaign Manager

Job Title: Influencer Campaign Manager

Location: Toronto, ON (Hybrid)

Reports to: Influencer Marketing Director

About the Role:
Were seeking an experienced Influencer Campaign Manager to manage and execute high-impact influencer marketing campaigns across the verticals of beauty, lifestyle, fashion, wellness, food & beverage, and more. In this role, you will oversee every stage of campaign execution, from talent identification to performance analysis, ensuring client KPIs are met and exceeded. This role requires a creative thinker with a passion for influencer marketing, a sharp understanding of social media trends, and excellent project management skills.

Key Responsibilities:

Influencer Campaign Strategy & Execution

• Take part in the strategy, planning, and execution of paid influencer marketing campaigns across various platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
• Research, vet, and cast influencers who align with campaign goals, brand values, and audience demographics.
• Craft creative briefs for influencer content aligned with brand objectives, ensuring content is engaging, trend-aware, and on-brand.
• Manage end-to-end influencer outreach, negotiations, contracts, and deliverables.
• Collaborate with internal PR, Digital, and Paid Media teams to integrate influencer efforts into larger brand initiatives.
• Track and manage campaign budgets, ensuring efficiency and ROI.
• Provide strategic insights and recommendations to clients on influencer trends, creative formats, and best practices.
• Prepare post-campaign performance reports, analyzing KPIs, and suggesting optimizations for future campaigns.
  

Client & Talent Relationships

• Serve as a key point of contact for clients, talent agents, and influencers throughout the campaign lifecycle.
• Build and maintain a network of strong relationships with influencers, talent managers, and content creators across industries.
• Actively monitor social trends and emerging creators to build a robust influencer database.
  

Creative & Strategic Development

• Collaborate with creative teams on campaign concepts, influencer content direction, and paid social amplification opportunities.
• Stay ahead of digital trends, platform updates, and emerging influencer strategies to maintain innovative campaign offerings.
  

Qualifications:

• 3+ years of experience in influencer marketing, ideally within an agency or brand environment.
• Proven success in managing end-to-end influencer campaigns with measurable results.
• Deep understanding of social media platforms, influencer trends, and creator culture.
• Experience working with creators in lifestyle categories (beauty, wellness, fashion, F&B, etc.).
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities with the ability to manage multiple campaigns simultaneously.
• Confident in leading client presentations and pitches.
• Familiarity with influencer marketing tools (e.g., CreatorIQ, GRIN, Meltwater, Sprout Social, etc.) is an asset.
  

Nice to Have:

• Experience developing influencer content for paid media/whitelisted ads.
• Experience managing creator licensing, usage rights, and contract compliance.
• Knowledge of UGC (User Generated Content) programs.
• Bilingual (French) an asset, but not required.