DescriptionExciting news! Embark is moving its headquarters to the financial district in Toronto, ON. effective Q2 2026! Until then, our office remains in Mississauga, near Square One and the hybrid work model remains the same (in-office on Tuesdays and Wednesdays of each week).
Are you a data-driven marketer with a growth mindset and a passion for enhancing customer experiences? Do you excel at driving digital registrations & leads through effective campaign optimization and testing new digital channels? As our Performance Marketing Manager, you will play a key role in shaping and executing strategies that drive our digital success. You'll work closely with cross-functional teams and external partners to ensure our marketing efforts are impactful, innovative, and customer-focused.
Key Responsibilities

• Digital Registration & Lead Generation: Develop and execute performance marketing strategies to drive new customer acquisition growth.
• Campaign Optimization: Collaborate with agency partners to scale and optimize paid media campaigns, creating a dynamic digital footprint, especially focusing on Google Ads and Meta Ads (Facebook and Instagram) to place us within a digital arm's reach of our target audiences.
• Cross-functional Collaboration: Work closely with Marketing, Product, Sales and Finance teams to deliver fully integrated and optimized campaigns.
• Budget Management: Manage the performance marketing budget effectively, allocating resources across the relevant phases of the customer journey.
• Vendor Management: Experience managing relationships with strategic partners and vendors.
• Reporting & Analysis: Develop and maintain internal reporting mechanisms to analyze campaign performance, identifying areas for improvement, and regularly analyze and report on key metrics (CPM, CPC, CPA, LTV, ROAS).
• Data-Driven Culture: Build a performance-based, data-driven culture to drive continuous testing, experimentation, and feedback loops, demonstrating marketing effectiveness and using data-driven insights to optimize strategies.
• New Channel Development: Explore and test new channels, such as TikTok, to expand our reach and drive engagement.
• Customer Centricity: Ensure all marketing strategies are aligned with the goal of enhancing the customer experience and meeting their needs.

Desired Skills & Experience

• Experience: Minimum of 7 years in performance marketing, media buying, or user acquisition.
• SEM & PPC Expertise: Extensive experience in managing PPC campaigns across Google, Yahoo, and Bing, including remarketing to capture existing demand.
• Digital Platforms: Proven success in planning and buying across key digital platforms (Google, Meta, TikTok, Stackadapt, etc.).
• Analytical Skills: Strong analytical mindset with proficiency in various tools and metrics for campaign analysis and optimization.
• Budget Management: Experience in managing budgets and optimizing spend to drive ROI.
• Communication: Excellent communication and collaboration skills for working with external partners and internal teams.
• Education: Bachelor's degree or equivalent experience.
• Fintech Experience: Experience in the fintech sector is an asset.
• Growth Mindset: A proactive, innovative approach with a passion for continuous learning and improvement.

Why Join Us

• Innovative Environment: Be part of a forward-thinking team that values innovation and experimentation.
• Growth Opportunities: Access to professional development and learning opportunities to advance your career.
• Collaborative Culture: Work in a collaborative, supportive environment that encourages idea sharing and teamwork.
• Impactful Work: Play a significant role in driving our digital success and achieving business goals.