Sales Development Representative
Saskatoon, SK

Are you eager to launch your SaaS sales career and help drive partner growth? If identifying and engaging high-value SMB-focused channel partners excites you, we have the perfect role for you! Were looking for a Sales Development Representative I (SDR I) to join our Small Agency team, where youll use a mix of proven sales techniques and AI-powered prospecting tools to source, qualify, and connect with potential partnersbooking high-quality demos for our Account Executive team.

About the Job

As a Sales Development Representative I, your mission is to fuel pipeline growth by identifying and qualifying prospective SMB-focused channel partners through structured outreach and inbound lead engagement. Youll initiate the sales process by delivering relevant messaging, conducting early discovery, and booking high-quality product demonstrations for our Account Executives.

At this role, success is all about consistency, coachability, and executing on repeatable workflows. Youll develop foundational prospecting skills while leveraging team-developed toolsincluding generative AI promptsto support email generation, call preparation, and objection handling. This role is ideal for self-starters eager to grow in SaaS sales, build industry acumen, and make an immediate impact on Vendastas growth engine.

Your Impact

As a Sales Development Representative, youll collaborate with the Sales team and Account Executives to:

Lead Generation & Outreach

• Proactively source and qualify potential channel partners through outbound methods (cold calls, emails, LinkedIn, etc.)
• Promptly follow up on inbound leads from webinars, gated content, or platform signups
• Use pre-built AI prompts and enablement tools to personalize outreach and create call scripts, email templates, and value messaging
• Schedule high-quality discovery meetings and demos for Account Executives that align with Vendastas Ideal Customer Profile (ICP)

Discovery & Qualification

• Conduct initial conversations to understand prospect needs, business structure, and readiness to adopt Vendastas platform
• Apply guided qualification criteria to assess product-market fit and route leads to the appropriate AE or sales motion
• Capture accurate data in the CRM to support tracking, reporting, and pipeline progression

Pipeline & Process Management

• Maintain detailed lead records and activity tracking in CRM (e.g., Salesforce)
• Execute daily prospecting goals with discipline: minimum 25 emails and 25 calls per day
• Participate in call coaching sessions, team huddles, and retrospective reviews to continuously improve
• Collaborate with AEs and Marketing to refine messaging and identify conversion patterns

What You Bring to the Table

You have excellent verbal and written communication skills and are comfortable following structured workflows while leveraging AI-driven sales tools. With 12 years of sales, business development, customer service, or relevant experience (SaaS or tech is a plus), you:

• Communicate clearly and professionally in both written and verbal formats
• Are willing to learn and improve through feedback, mentorship, and performance data
• Can manage time effectively in a fast-paced, quota-driven environment
• Have familiarity with CRM tools (e.g., Salesforce), email sequencing tools, and sales engagement software
• Bring experience with LinkedIn and social outreach as prospecting channels
• Have exposure to AI tools (e.g., ChatGPT, Gemini) for writing assistance or call preparation (a plus)
• Hold a Bachelors degree in Business, Marketing, or a related field (preferred, not required)

About Vendasta

Were on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, youll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, youll enjoy:

• Competitive health benefits, flex time, and annual work-from-anywhere options
• Equity opportunities and a chance to directly shape our AI future
• A vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning
• A place where building AI isnt just a buzzword, its the core of everything we do

Perks

Join the Vendasta team, where your well-being and growth come first. Step into a workplace that blends competitive health benefits with true flexibility, including flex time and an annual work-from-anywhere policy. Take ownership of your future with our Employee Options Program, and enjoy the little things, like daily snacks, a vibrant cafeteria, and catered Friday lunches at our offices.Invest in your growth through education reimbursement, in-house learning opportunities, and a suite of leadership development programs. Were driven by our values; Drive, Innovation, Respect, and Agility, and it shows in everything we do. Give back through community initiatives and volunteer opportunities, and build more than just a career, build a life you love. At Vendasta, youll find the support, the challenge, and the culture to thrive. Discover your potential. Make an impact. Grow with us.

Help us lead the AI revolution from right here in Saskatoon.