Department: Marketing

Reports to: Senior e-Commerce Manager

Location: Lower Mainland/Fraser Valley

Hours of Work: Full-time; Permanent

Workplace Category: Mobile

Your Role at Petcurean:

The Marketing Analytics Lead is responsible for driving insight-led performance across Petcurean's digital marketing and marketplace eCommerce business (Amazon, Chewy) in the United States and Canada. This role serves as a strategic partner to both the eCommerce and Digital Marketing teams, ensuring our marketing investments are measurable, optimized, and aligned with business goals.

Acting as a cross-functional connector between Digital Marketing, eCommerce, Corporate Analytics, and external partners, the Marketing Analytics Lead brings strong analytical rigor, curiosity, and a solutions-oriented mindset to every challenge. This individual thrives in a fast-paced environment, is confident navigating large and incomplete datasets, and is energized by transforming complex information into actionable insights that drive business growth.

If you were the Marketing Analytics Lead now, here are some of the core activities you would be doing:

Marketplace eCommerce Insights & Analytics Leadership (Amazon.com & Chewy.com):

• Support the eCommerce Senior Manager by leveraging numerous data sources to analyze sales, traffic, conversion, and share trends across Amazon and Chewy
• Track and assess performance across multiple dimensions of the marketplace eCommerce business, including SKU-level performance, ad campaigns, keyword trends, promotions, and content optimizations, to build insights and make data-driven recommendations
• Develop and run A/B tests, conduct pre/post analysis, measure ROI, and build business cases to support conversion optimization, ads performance, and investment decisions
• Maintain monthly performance dashboards to monitor trends and provide leadership with clear, timely updates. Continuously optimize dashboarding by incorporating new metrics, ways of measuring and consolidating data, and benchmarking/target-setting
• Collaborate with Digital Marketing to build a new full-funnel dashboard, integrating disparate data sources to improve visibility into traffic drivers and conversion behavior on Amazon and Chewy
• Partner with external agencies to optimize reporting, ensure consistent measurement, and optimize campaign execution
• In partnership with the Digital Marketing team and our platform and agency partners, improve attribution approaches by improving use of tools and methodologies like Amazon Attribution, Amazon Marketing Cloud, DSP measurement, and pixel tracking

Digital & Performance Marketing Support:

• Collaborate with the Digital and Performance Marketing teams to assess multi-channel campaign effectiveness across paid media, search, website, social media, influencers and other channels
• Maintain KPI dashboards to track full-funnel performance from awareness to conversion and loyalty
• Analyze user journeys, traffic sources, channel/tactic engagement, and campaign performance reporting to inform optimization opportunities
• Support ad hoc analysis requests to answer key business questions

Corporate Analytics Partnership:

• Partner closely with the Corporate Planning & Analytics team to represent eCommerce & Digital Marketing for all corporate analytics and reporting needs
• Work with Corporate Planning & Analytics and IT to evaluate, select and implement new best-in-class tools to improve automation of data integration and dashboarding

Here are some of the skills we are looking for you to bring to the team:

• Analytical Acumen: Deep expertise in digital, eCommerce, and marketing analytics; able to analyze complex datasets and translate them into actionable insights.
• Full-Funnel Fluency: Strong understanding of performance metrics across the entire marketing funnel, from awareness to loyalty.
• Marketplace Expertise: Solid experience with Amazon and Chewy platforms, including performance tracking, advertising metrics, and content testing.
• Cross-Functional Communication: Adept at collaborating across departments and agencies, translating analytics into strategies that align with marketing, sales, and business goals.
• Technical Proficiency: Strong command of tools like Power BI, Excel, and marketplace analytics platforms (e.g., Stackline, Helium10, SEMrush).
• Strategic Thinking: Balances short-term optimizations with long-term planning; identifies trends and builds data-driven strategies.
• Process Improvement: Seeks out opportunities to simplify, automate, and enhance reporting systems and data workflows.
• Storytelling & Influence: Communicates complex information clearly and persuasively to both technical and non-technical audiences.

Are you our next Marketing Analytics Lead? Here are some of our must-haves:

• Bachelor's degree in Business, Marketing, Analytics, or a related field (or equivalent combination of education and experience).
• 5+ years of experience in marketing analytics, eCommerce, or digital performance measurement, ideally in CPG, pet food, or a digital-first brand.
• Demonstrated success in translating digital and marketplace data into business results.

What's in it for you?

• Flexible hybrid work environment.
• Take advantage of the financial resources strategically allocated to empower your career progression through personalized Professional Development avenues.
• Staff Feeds program! Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.
• Annual volunteer hours so you can give back to the causes that mean the most to you.
• Comprehensive Benefits package.
• Employee Assistance Program.
• Modern open concept office located in the beautiful Fraser Valley
• Stocked coffee, tea and treats at our office!

About Us

We are in the business of putting pet's first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet specialty stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.

Equal Opportunity Statement

Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply for this position. We would like to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.