Reporting to the Director of Marketing, the Manager of Content Marketing will support Silk & Snow's marketing efforts by crafting compelling marketing strategies that support the elevated brand identity of Silk & Snow, while also highlighting our value proposition and supporting our customer journeys.
You'll work in a multi-faceted role by managing and coordinating the content creation process with the goal of delivering consistently high-quality content that performs across our various marketing channels, including Meta, Tiktok, YouTube, Google Display, and Out-of-Home.
What You'll Do

• Establish content marketing strategies that help to support Silk & Snow's elevated brand identity
• Collaborate with our performance marketing team to monitor the performance of content and apply recommendations based on performance trends
• Act as the critical link between our graphic design team and content marketing team, providing recommendations and feedback for creative designs
• Manage direct reports to ensure career development and growth
• Monitor monthly objectives to ensure that team members are on track to achieve or exceed their targets
• Develop strategies that will drive sales growth for the company through increased awareness of our product and service offerings within targeted markets
• Maintain a strong understanding of current trends that may affect the Silk & Snow brand and provide content recommendations as a result
• Develop post-mortem analysis reports for every major marketing campaign

What We Are Looking For

• Bachelor's Degree in a relevant field or experience demonstrated by progressive responsibilities
• 3-5 years of experience in marketing and marketing management
• Experience with working for a D2C brand is an asset
• Excellent written and verbal communication skills
• Proficiency with social and digital marketing platforms, tools, and analytics
• Ability to cross-collaborate with multiple departments
• Ability to perform under pressure and meet tight deadlines
• Strong organizational and time management skills
• Understanding of marketing and brand strategy and ROI/KPI evaluation
• A passionate marketer with an aptitude for strategy
• A culture add to the strong, positive work culture of Silk & Snow

Additional information
Why our corporate team members enjoy working at Silk & Snow:

• We prioritize diversity and inclusivity in our company culture
• Growth opportunities with an emphasis on hiring from within
• You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
• You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
• We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
• Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
• Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
• We foster a healthy work-life balance with our company's supportive environment
• This is not just a job but a CAREER with potential opportunities for growth and advancement

At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve.
We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We're proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.