Business Development Lead – Outbound Systems & Strategy

Location: Remote within Canada or Ottawa HQ

Type: Full-time | Competitive Salary + Equity + Performance Bonus

About Pluvo
Pluvo is building the future of financial planning—taking tools once reserved for the Fortune 500 and putting them in the hands of growing teams. Backed by top-tier tech investors and gaining serious momentum, we're expanding our go-to-market team with a focus on quality, systems, and scale.

We're hiring a Business Development Lead who lives and breathes outbound—someone who combines deep sales experience with technical chops. This is not a junior SDR role. We're looking for someone who thinks strategically, builds repeatable systems, and wakes up every day asking, “What can I do today to book more demos?”

What You'll Do

• Own and execute outbound motion across email, LinkedIn, and cold calling, with a focus on CFOs, controllers, and operators.
• Build and automate outbound workflows using tools like Zapier, HubSpot, Apollo, Clay, and AI platforms.
• Design and test campaigns that cut through the noise—building infrastructure around personalization, sequencing, and conversion tracking.
• Collaborate with AEs to qualify and pass warm leads, improve pipeline quality, and refine ICP alignment.
• Create and maintain clean, organized systems with strong data hygiene and reporting practices.
• Experiment and iterate using metrics, feedback loops, and tooling to constantly improve demo volume and quality.
• Represent Pluvo at industry events and in client meetings with confidence and professionalism.

Who You Are

• 5+ years of B2B outbound sales experience, ideally in SaaS or fintech
• Proven track record of booking meetings and building pipeline across multi-channel strategies
• Technically adept—can independently build workflows in Zapier, leverage AI tools, and troubleshoot outbound infrastructure
• Strong experience with HubSpot, LinkedIn Sales Navigator, Apollo, Clay, and related GTM tools
• Strategic thinker and self-starter who thrives in a high-ownership environment
• Able to speak credibly with finance and operations leaders about financial planning needs
• Based in Canada with flexibility to travel for key events and team meetings

What We Offer

• Early-stage equity and direct impact on company growth
• High-trust, low-ego team that moves fast and values ownership
• Flexibility to work remotely within Canada or in-person in Ottawa
• Comprehensive benefits including health & dental, home office stipend, travel coverage, and quarterly bonuses
• Access to a modern sales and product stack including Clay, HubSpot, Zapier, Apollo

Benefits

• Impact from Day One — Your work will ship fast and make a real difference.
• Supportive Team — Learn from experienced engineers and grow your craft.
• Modern Tech Stack — Next.js, Node, Postgres, TypeScript, GitHub, and more.
• Equity Ownership — Get in early and build something meaningful.
• Flexibility — Work in-person in Ottawa or remotely within Canada.
• Great Benefits — Health & dental, quarterly bonuses, travel coverage, home office stipend, and more.