Archive Digital is seeking an Email Marketing Coordinator to be responsible for the scheduling, creation, execution and analysis of email marketing programs. This position will maintain the email marketing calendar and execute against it as scheduled. In addition, the coordinator will work closely with all members of the marketing, sales, and product teams to increase sales through email marketing. The Email Marketing Coordinator will run email programs from end to end, including planning, creative development, scheduling, trafficking assets, segmentation, testing, and analysis. This is a contract position

Responsibilities:

· Work closely with digital marketing, graphic design, and product development teams to create and deliver compelling email communications for various audiences, including newsletters, product surveys, and sales promotions.

· Oversee daily email operations to ensure that emails are completed and deployed on time.

· Daily monitoring of campaign and delivery performance

· Segment email lists and develop systems for nurture campaigns to various audiences.

· Manage subscriber database to grow the email list and improve response.

· Assist the graphic design and web development teams in creating highly responsive and effective landing pages.

· Measure effectiveness of email marketing campaigns and monitor subscriptions to continually improve ROI from email marketing efforts.

· Assist in writing and editing content for email distribution.

· Analyze analytics and generate performance reports to add to the marketing dashboard.

· Log and monitor web development bugs effecting the email marketing program to ensure they are addressed in a timely manner.

Requirements

Minimum Qualifications

· Bachelor's degree required, preferably with a concentration in marketing or communications · Minimum 1-3 years of email marketing experience

· Experience writing and editing email marketing content

· Strong HTML & CSS skills · Understanding of CAN-SPAM and email best practices

· Web analytics experience

· Strong quantitative and analytical skills to drive actions

· Excellent planning, organization and time management skills

· Strong attention to detail

· Experience using Customer Relationship Management software - SalesFusion and SalesLogix experience would be a plus

· Willingness to learn and a passion for marketing and sales

· Experience with Microsoft Office, especially Excel

· Excellent verbal and composition ability, plus a high degree of professionalism