Sales Representative CPG

Location: Toronto, ON (Hybrid 3 days/week in office)

Compensation: $75,000$85,000 base salary + performance incentives + benefits

About the Opportunity

Our client is a fast-growing food company with a strong presence in the natural and organic protein space. As they expand across Canada and the U.S., they are looking to add a Sales Representative to manage and grow relationships with key grocery and distributor accounts.

This role is ideal for a results-driven sales professional who understands the dynamics of CPG and retail grocery. Youll work cross-functionally with operations, marketing, and supply chain teams to ensure best-in-class customer support, retail execution, and account growth.

Key Responsibilities:

Account Management & Growth

• Manage and grow existing retail and distributor accounts
• Build and maintain strong customer relationships with buyers and partners
• Present business updates, performance insights, and new opportunities
• Execute against customer business plans and promotional calendars

Sales Support & Execution

• Coordinate with internal teams to ensure timely product delivery and accurate order fulfillment
• Support item setup, pricing, and trade promotion execution
• Monitor sales trends and provide feedback to internal stakeholders

Business Development

• Identify and pursue new retail and specialty channel opportunities
• Support broker and distributor relationships to expand brand presence
• Gather market and customer feedback to help refine sales strategy

Qualifications

• 35 years of experience in CPG sales or account management
• Experience working with major grocery retailers (e.g., Loblaw, Sobeys, Metro, Whole Foods)
• Background in food & beverage, natural products, or wellness is a strong asset
• Excellent communication and relationship-building skills
• Strong analytical and presentation abilities
• Highly organized, self-motivated, and results-oriented
• Ability to manage multiple accounts and projects simultaneously
• Proficient in Microsoft Office (especially Excel and PowerPoint)
• Experience with CRM systems (e.g., Salesforce, HubSpot)
• Familiarity with trade promotion or retail sales tools is a plus

Terra Recruitment is proud to partner with organizations that value diversity and inclusion. Our clients are Equal Opportunity Employers and do not discriminate on the basis of race, religion, gender, sexual orientation, age, national origin, disability, veteran status, or any other legally protected status.