Join Canadas Fastest-Growing Fintech

At iFinance, were on a mission to make high-value services like medical, dental, veterinary, and home improvement accessible through flexible financing. As one of Canadas fastest-growing fintech companies, we combine innovation, agility, and purpose to help people get what they need without financial compromise.

With nearly three decades of success behind us and powerful digital transformation ahead, this is the perfect time to join a company thats scaling fast and making a real impact.

Job Summary

Were looking for a Client Success & UX designer who will own and optimize theentire digital lifecycle from first touch to long-term satisfaction.

In this hybrid role spanning UX/UI strategy, client success, and marketing automation, youll map user flows, close experience gaps, and create journeys that delight and convert. Youll bring the voice of the customer into everything we build, ensuring that every click, message, and interaction is clear, seamless, and human.

Responsibilities

• Design and Own the Customer Journey: Audit, map, and optimize the full customer lifecycle across B2C and B2B from digital ads to applications, approvals, onboarding, and retention.
• Enhance the Digital Experience: Identify UX/UI issues, flow friction, backend gaps, and messaging inconsistencies. Build intuitive, conversion-focused wireframes and flows.
• Lead with Insight: Use tools like GA4, Hotjar, and HubSpot Analytics to uncover behavior patterns and drop-off points and act on them.
• Automate With Purpose: Create and refine automated workflows, onboarding emails, SMS triggers, and dynamic content that drives action.
• Support Campaigns With UX: Build or improve high-converting landing pages for ad campaigns, newsletter signups, and promotions.
• Bring Clarity Across Teams: Document and visualize journeys to create a shared understanding of the client experience across departments.
• Drive Adoption of New Tools: Lead UX and operational implementation for platforms like SMS tools, form builders, and CRM integrations.
• Champion Consistency: Ensure UX, messaging, and automation are aligned across all customer touchpoints.

What You Bring

• 58 years in digital marketing, UX, CX
• Expert in HubSpot (or similar), able to build, test, and troubleshoot advanced workflows
• Experience building and optimizing end-to-end journeys, not just email campaigns
• Experience implementing and managing SMS or marketing automation platforms
• Proven track record of launching landing pages, automations, and multi-step flows
• Ability to write and optimize automation copy (emails, SMS, ads, LPs)
• Skilled with behavior tracking tools (GA4, Hotjar, etc.)
• Strategic thinker with a builders mindsetyou dont just find gaps, you close them
• Experience conducting usability tests

Nice to Have

• Experience with customer journeys infinancial services or regulated industries
• Working knowledge ofHTML/CSS or CMS platforms(Webflow, Unbounce, WordPress)
• Background in growth or performance marketing

Why This Role Matters

As we scale and expand our digital presence, were focused on delivering seamless, high-performing customer journeys at every touchpoint. This role is key to making that vision a reality, ensuring our automation, UX, and marketing efforts work together to support growth, conversion, and client satisfaction. Youll be central to building the digital infrastructure that powers our future.