Job Title or Location

Social Media Marketing Manager

Finlink Group - 47 Jobs
Brampton, ON
Posted today
Job Details:
Full-time
Management

SOCIAL MEDIA MARKETING MANAGER

We're looking for a strategic, creative, and relationship-driven Social Media Marketing Manager to lead influencer marketing efforts in the high-energy worlds of online entertainment. This role is perfect for someone who doesn't just "get" social—you shape it. You'll design and lead influencer campaigns that turn heads, build trust, and drive performance across multiple digital platforms.

What You'll Do
  • Craft and execute influencer marketing strategies that fuel brand growth and campaign performance

  • Identify and partner with content creators, streamers, athletes, and personalities in the betting and gaming communities

  • Lead negotiations and manage influencer agreements, ensuring clear deliverables and measurable KPIs

  • Collaborate with creative, content, and social teams to produce high-impact assets and storytelling

  • Track and report on campaign results, making strategic adjustments based on performance insights

  • Stay ahead of platform trends, creator culture, and emerging strategies in influencer marketing

  • Ensure all influencer content is compliant with brand guidelines and industry regulations

What You Bring to the Table
  • 3+ years of experience in influencer marketing, ideally within sports betting or digital entertainment

  • Proven track record of campaigns that drove real results - engagement, user acquisition, and brand lift

  • Excellent networking and relationship-building skills, both internally and externally

  • Deep knowledge of the online gaming, betting, and creator landscape

  • Strong data literacy - you can analyze a campaign and optimize it without skipping a beat

  • Confident communicator with the ability to present strategies clearly and persuasively

  • Familiarity with advertising guidelines, compliance standards, and platform-specific rules

Why You'll Love This Role

You'll be a central voice in shaping how people discover and connect with the brand—through talent they trust and content they care about. It's fast, it's dynamic, and you'll never have the same day twice.

Sound like a match? Let's create something worth talking about. Apply now!

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