Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we've become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.We're seeking an Ad Operations Specialist experienced in the Google Marketing Platform ecosystem. The Specialist will oversee Ad Operations for our Retailer CX client portfolio. This individual will own the ad operations process for onsite and offsite campaigns focusing on Google Ads, Google Ad Manager, Google Marketing Platform, and Paid Search. The Ad Operations Specialist will report to the Vice President, Retail Media & Data Strategy. Candidates must reside in the greater Toronto area. LEADERSHIP & TEAM MANAGEMENT:

• Establish a culture of excellence and quality output
• Lead by example and foster an environment of subject matter expertise, collaboration and teamwork
• Embrace MU entrepreneurial vision and commitment to a positive work environment
• Mentor colleagues and act as a leader within the organization

ACCOUNTABILITIES:

• Manage the development, trafficking, and optimizations of advertising campaigns with a focus on Google Marketing Platform/Campaign Manager 360 (CM360)
• Develop tracking/tagging strategies for retailers (e.g., for on-site campaigns using Google Ad Manager)
• Continuously monitor and optimize campaigns to achieve KPIs such as ROAS, CPA, CTR, CPC, and vCPM in Google Ads, Google Ad Manager, and Google Marketing Platform
• Serve as a point of contact for Ad Operations, addressing any client inquiries or needs
• Implement optimization strategies, including bid adjustments, budgets, keywords, and audience targeting
• Improve search ad copy to resonate with the target audience
• Prepare detailed reports on campaign performance with actionable insights
• Identify and troubleshoot issues related to campaign performance or technical challenges
• Provide proactive solutions to improve campaign efficiency and effectiveness
• Build knowledge of how Google advertising products work and how they can be used to help meet a wide range of retail media objectives

SKILLS & EXPERIENCE

• 3+ years in a hands-on role in Ad Ops or Performance Marketing in the retail or e-commerce sector
• Advanced knowledge in GAM, CM360, DV360, and SA360 expertise
• Proficiency in implementing Google Ads campaigns, including Paid Search, Performance Max, Demand Gen, Paid Shopping, and YouTube campaigns, is a plus
• Solid understanding of technical pieces of ad ops such as ad verification, website analytics, first-party audiences, data feeds, and tracking code
• Conceptual understanding of the Retail Media landscape and how Google Marketing Platform fits into the ecosystem
• Ability to quickly identify issues in campaign delivery and work effectively with internal teams to resolve them.
• Easily handle multiple competing priority initiatives at once, delegating and escalating where needed
• A self-starter with ability to thrive in an ambiguous, fast-paced, results-oriented environment
• Ability and track record of cultivating strong relationships both internally and externally

Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies. Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture. Compensation Range: $60,000 CDN - $70,000 CDN annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be February 28, 2025. #dp#LI-Hybrid#LI-BS1