Advisor, Loyalty Marketing (18-Month Term)

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why WestJet:

Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

Join us, this is where your career story takes off.

Overview of role:

The Loyalty Marketing Advisor is responsible for developing and executing marketing initiatives that help build meaningful connections between WestJet Rewards and its members. Reporting to the Manager, Loyalty Marketing, this role leads the planning and delivery of member engagement initiatives designed to educate, inspire, recognize, and connect members throughout their journey with the program.

Working closely with Loyalty stakeholders, Marketing teams, and agency partners, the Advisor is responsible for developing and bringing to life the program's experiential marketing strategy. This includes identifying, planning, and executing member experiences ranging from acts of appreciation and recognition programs to larger-scale activations and events that strengthen member affinity, reinforce the value of membership, and create meaningful connections with the brand.

The Advisor is also responsible for developing content and communications strategies that support member engagement and loyalty marketing objectives. This includes identifying opportunities to educate, inspire, and engage members through coordinated marketing initiatives across email, web, social, and other member-facing channels. Through content planning, storytelling, and integrated campaign execution, the role helps increase awareness and understanding of the program, strengthen member affinity, and create ongoing engagement beyond transactional interactions.

You Thrive In This Role If..

• You take pride in delivering impactful work and seeing the results.
• You know how to take an idea from spark to launch and love the process in between.
• You stay calm, flexible, and focused when things get busy (which they often do!).
• You’re naturally curious, creative, and attuned to current trends and cultural insights.
• You’re a clear communicator who builds strong relationships and gets things done through collaboration.
• You take initiative, jump in where needed, and follow through to make things happen.

Key deliverables include:

• Develop content and communications plans that educate, inspire, and engage members while bringing the WestJet Rewards program to life across email, social, web, and other member-facing channels.
• Develop and execute member engagement initiatives and experiential marketing programs ranging from acts of appreciation and recognition programs to larger-scale member events and activations.
• Identify opportunities and customer insights that inform future member engagement initiatives, communications, and campaign enhancements.
• Build clear, insight-driven go-to-market plans—including audience, channel mix, message strategy, and timing in collaboration with stakeholders and colleagues.
• Prepare and deliver agency briefings with objectives, key messages, creative direction, and required assets; provide ongoing guidance on concept, copy, visual execution and plans.
• Set campaign objectives and metrics of success. Ensure key messages and tactics align to both.
• Manage campaign financials including estimate development, monthly forecasting, PO creation, and invoice reconciliation.
• Coordinate cross-functional teams to execute integrated campaigns and initiatives, managing timelines, budgets, task coordination, and stakeholder alignment, while monitoring performance and providing data-driven recommendations.
• Maintain consistency of WestJet Rewards visual identity, tone, and messaging across all communications and channels.

Experience and qualifications:

• Degree in Marketing, Communications, or equivalent professional experience.
• 5+ years of experience in marketing, communications, advertising, loyalty, or related fields.
• Experience planning and executing integrated, multi-channel marketing campaigns.
• Experience developing content, member engagement, experiential marketing, loyalty marketing, or customer experience initiatives is considered an asset.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Strong project management skills with experience coordinating stakeholders, timelines, budgets, and deliverables.
• Results-oriented with the ability to use campaign performance data and customer insights to inform recommendations and decision-making.
• Knowledge of current marketing channels and media landscape, including digital, social, email, and traditional marketing channels.
• Experience managing agencies, external partners, and vendors.
• Strong communication, collaboration, and relationship-building skills.
• Self-motivated team player with a high degree of initiative and accountability.
• Experience in loyalty marketing, travel, hospitality, financial services, or aviation industries is considered an asset.
• Flexibility to travel as required.

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win

• Travel privileges for you and your family, effective from your start date

• Savings and Benefit programs that are flexible to meet your specific needs

Think we’re a great fit? Apply now!

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our safety promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our commitment to diversity, equity and inclusion

We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at [email protected].

We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.

For more information about everything WestJet, please westjet.com/aboutus.

If you wish to withdraw your application or request that your personal information be deleted, please contact us at [email protected].