Manager - Marketing Business Intelligence

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Marketing and Digital Performance Analytics team defines attribution approaches, ecommerce performance analytics, and measurement of marketing impact. We partner across the company to turn performance insights into optimization and campaign execution decisions that support lululemon's overall goals. The environment is fast-paced and agile, with a focus on moving quickly while keeping guest experience at the center.

core responsibilities

Set standards and maintain enterprise marketing and digital foundation data definitions and performance reporting that helps teams understand trends, identify opportunities, and take action in support of the guest experience.

• Manage a team of 2-5 analysts or sr. analysts
• Define day-to-day work prioritization, process, technical requirements for development and enhancements
• Build and maintain foundational datasets used by analysts for both ad-hoc analysis and BI reporting
• Build and maintain automated enterprise reporting on marketing performance across all marketing channels, such as paid search and affiliates, and sales channels, such as stores and ecommerce.
• Set reporting framework and visualization standards for emotive data visualizations to track sales and performance
• Follow consistent standards for tracking marketing spend, execution and performance across attribution methods, marketing channel teams and finance groups
• Collaborate with technology to set operational best practices
• Lead root cause analysis related to insights identified by BI tools

qualifications

• Masters (or equivalent experience) in a technical field such as statistics, engineering, or computer science.
• 6+ years (or equivalent education + experience) in a technical role (BI engineer, data science, data analytics, engineering)
• Experience leading and managing a team
• Experience with digital marketing execution and attribution methodologies
• Experience with BI tool (Power BI / Tableau) and visualization best practices
• Advanced in SQL programming
• Experience with developing data models for scalable reporting
• Proficient in programming in a statistical language (Python or R)
• Experience with modern software collaboration tools (Git)
• Understanding of database technologies and technical architecture

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes
Authorization to work in CANADA is required for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $141.8 159.5 - 177.2 186.1 CND annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.