Director, Digital Product Marketing

Job Description

What is the opportunity?

RBC Direct Investing is building the future of self-directed investing in Canada — and we're looking for a Director, Digital Product Marketing to lead the digital experience that brings it to life.

This is a senior, high-impact role with accountability for how RBC Direct Investing presents itself online — from first discovery through to conversion, retention, and engagement. You'll develop and implement digital marketing strategy across owned channels and lead a team of skilled marketers.

What will you do?

Digital Strategy & Channel Performance

• Set and lead the end-to-end digital marketing strategy across owned channels (web, email, app, and paid) for RBC Direct Investing — from awareness through acquisition and retention

• Translate brand strategy into concrete, channel-specific marketing programs that drive measurable business outcomes

• Own the online conversion funnel: establish clear performance benchmarks at every stage and drive continuous improvement against them

• Lead discoverability strategy in partnership with SEO/AEO and content teams — increasing qualified traffic, improving search ranking, and building out tracking and reporting capabilities

Content, Creative & Brand Expression

• Define how RBC Direct Investing looks, sounds, and feels online — maintaining a distinctive brand voice across every digital touchpoint

• Build a content engine that uses data, personalization, and AI tools to produce high-quality assets efficiently and at scale

• Champion online brand storytelling and ensure product marketing integrates seamlessly with broader campaign activity

People & Team Leadership

• Lead and develop a team of digital marketers — setting clear direction, maintaining high standards, and creating the conditions for sustained high performance

• Coach team members through direct feedback, meaningful development conversations, and well-designed stretch opportunities

• Cultivate a team culture grounded in curiosity, experimentation, and continuous learning

Stakeholder & Cross-Functional Partnership

• Work closely with brand, product & business partners to deliver integrated experiences

• Communicate strategy clearly and with conviction to senior leadership; be a trusted voice on digital marketing across the organization

• Identify and reduce organizational friction, enabling your team to maintain momentum and focus on high-impact work

What do you need to succeed?

Must-have

• Post-secondary degree in Marketing, Computer Science, Software Engineering, Data Analytics, or related

• 10+ years of digital marketing experience, with meaningful time spent in financial services, a fintech, or a consumer brand where digital performance was central to the business

• Proven results building and growing an online brand in a competitive space — a demonstrable track record of improving key business metrics; traffic, conversion, engagement, revenue

• Deep expertise in digital marketing strategy with bias for mobile-first principles, across SEO/AEO, content marketing, paid and owned channels, email, and web — with a strong understanding of how these channels integrate and amplify each other

• Strong command of data analytics, with hands-on experience translating data into decisions

• Experience building and leading high-performing teams — a thoughtful approach to hiring, developing talent, and creating strong team culture and environment

• Excellent communication skills — able to write a tight brief, present with confidence to senior leadership, and align cross-functional partners effectively

• Collaborative team player who is open to feedback and ability to quickly adapt to change

• Resilience in ambiguous, fast-moving environments — you set direction clearly, adapt without losing momentum, and bring your team with you through change

• Ability to thrive in a hybrid work setting with 3-4 days/wk. in office and 1-2 days/wk. max remote

Nice-to-Have

• MBA or investment-related credentials (CFA, CSC)

• Active self-directed investor or strong personal interest in investing

• Content Management System (CMS) experience

• Hands-on experience implementing AI tools in a marketing context

What's in it for you?

We thrive on the challenge to be our best, to think progressively to keep growing, and to work together to deliver trusted advice that can help our clients thrive and communities prosper. We care about each other and collectively work hard to reach our potential, make a difference to our communities, and achieve success that is mutual. You will also benefit from:

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

• The opportunity to work as part of a dynamic, collaborative, progressive, and high-performing team

• Challenging work that will help you grow professionally

Job Skills

Competitive Markets, Computer-Aided Design (CAD), Conceptual Thinking, Customer Service, Manufacturing Trends & Directions, Product Development Lifecycle, Product Development Methodology, Product Manufacturing, Product Testing, Prototype Manufacturing, Value Realization

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-06-04

Application Deadline:

2026-06-11

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.