Social Media & Content Specialist

Join Our Team at Paragon The Company Paragon is one of Winnipeg’s largest, privately-owned real estate companies, specializing in the development of sustainable, purpose-built multifamily rental properties. Backed by over 15 years of experience, Paragon offers end-to-end real estate services – from acquisition and development to construction management and long-term property management. With over $800 million in projects under development, we are expanding our team to support our continued growth. At Paragon, we believe in fostering an environment where our employees can thrive professionally and personally. We offer a comprehensive benefits package, career development opportunities and a dynamic workplace culture that embodies The Paragon Way. The Opportunity We are looking for a creative and driven Social Media & Content Specialist to join our marketing team, reporting directly to the Creative Marketing and Strategy Manager.This role is heavily focused on owning our social media presence, content creation, and digital storytelling across a growing portfolio of properties. You will be responsible for developing engaging content, building brand visibility online, and driving audience engagement, while also supporting broader marketing initiatives.This is a hands-on, content-first role for someone who thrives in a fast-paced environment, enjoys being both behind and in front of the camera, and wants to take ownership of how our brand shows up across digital platforms. What You’ll Be Doing: Social Media and Content Creation

• Own and manage a comprehensive content calendar across all social media platforms, including Instagram, Facebook, LinkedIn, and TikTok
• Plan and execute engaging, high-quality content including posts, reels, stories, and short-form video to maintain a strong and consistent brand presence
• Capture and produce photo and video content at properties, events, open houses, and community activations
• Act as an on-camera brand ambassador, creating engaging walkthroughs, lifestyle content, and storytelling videos
• Monitor social media trends, platform updates, and competitor activity to continuously evolve content strategy
• Actively engage with the online community by responding to comments, messages, and interactions to build brand loyalty and awareness
• Develop creative ideas to grow reach, engagement, and follower base across channels

Graphic Design and Visual Asset Production

• Create and adapt visual content using tools such as Canva, Figma, or Adobe Creative Suite
• Edit video content using platforms like CapCut, Premiere Rush, or similar tools
• Ensure all content aligns with brand guidelines and maintains visual consistency across platforms
• Prepare content assets for social, email, ads, and digital campaigns

Digital Marketing & Campaign Support

• Support the execution of marketing campaigns across paid and organic channels
• Monitor performance of Google Ads and Meta campaigns, identifying trends and opportunities for improvement
• Assist with campaign launches, promotions, and leasing marketing initiatives
• Compile campaign performance reports and provide insights to support optimization

Coordination and Collaboration

• Act as the day-to-day point of contact for third-party vendors, managing deliverables, timelines, and quality to ensure alignment with brand standards and marketing strategy.
• Coordinate closely with the leasing and property management teams on time-sensitive updates, availability changes, promotional campaigns, and event needs.
• Identify and fill content and execution gaps across internal and external workflows to keep projects moving without bottlenecks.

Email and Platform Management

• Assemble and build monthly newsletters and email campaigns in Mailchimp based on content briefs and creative direction.
• Manage and update rental listings on third party listing platforms, including regular reposting for visibility.
• Maintain and update Google Business Profiles across all properties, including weekly posts, photo uploads, and review response support.
• Perform regular updates to website content to keep property information current and compelling for prospective residents.

Event Content & Brand Activation

• Coordinate marketing materials, communications, and promotional efforts for open houses, community events, and property launches.
• Capture and produce content before, during, and after events for social media and marketing use.

Analytics and Reporting

• Track and analyze key social media and content performance metrics
• Provide insights to improve engagement, reach, and campaign effectiveness
• Support reporting across digital, social, and email channels

What You Bring:

• 2-3+ years of marketing experience, ideally in real estate, property management or related industries.
• A natural storyteller with genuine passion for social media, content creation, and building a brand's digital presence.
• Proficient in graphic design tools such as Figma, Canva, and/or Adobe Creative Suite.
• Experienced with video editing software such as CapCut, Premiere Rush, Adobe Premiere Pro, or similar.
• An excellent writer and communicator who can craft clear, engaging copy.
• Comfortable and confident being a brand ambassador, both behind and in front of the camera.
• Familiar with AI-powered content creation and generation tools.
• Organized, proactive, and detail-oriented with a proven ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Self-directed and able to execute independently once given direction.

Nice to Have:

• Background in photography or videography beyond smartphone content.
• Experience working in a multi-property or multi-brand marketing environment.
• Basic understanding of HTML & CSS is an asset.
• Portfolio or samples demonstrating content creation across multiple channels.

Why Join Paragon Living?

• A supportive, collaborative team that celebrates growth and shared success
• Opportunities to contribute, learn, and lead in a growing company
• Competitive compensation and benefits
• A culture that values connection, creativity, and community

Ready to Build Something Great With Us?Apply now! We’d love to hear from you. While we appreciate all applicants, only those selected for an interview will be contacted.