Brand Ambassadors (LCBO Samplings Representative)

Position: Brand Ambassadors Reports to: Sales Execution ManagerLocation: Various Locations Across Ontario (GTA, Collingwood/Owen Sound, Niagara/St. Catherines, Windsor/Chatham, Hamilton/Brantford, Muskoka, Belleville/Trenton), Thunder BayIndustry: Food & BeverageEmployment Type: On Call ShiftsCompensation: $25/hour
About Ace Beverage GroupAce Beverage Group (ABG) is the beverage alcohol company of the future. We are focused on millennial and Gen Z consumers, better-for-you products, innovation and connecting with our local community. We are a Canadian beverage alcohol company behind brands including Cottage Springs, Casa Del Rey, Nude, Shore Shakers, Dock Day, and Cabana Coast. ABG is 4x certified as a “Great Place to Work” in Canada and ranked #23 on Best Workplaces in Canada in 2025.
We’re looking for reliable and passionate Brand Sampling Representatives to help bring our products to life through consumer samplings at various LCBO stores throughout Ontario. This is a flexible, no guaranteed hours— perfect for someone who enjoys engaging with people, providing great customer service and listening to feedback, learning about premium RTD products, and representing beloved brands in the beverage space.
Job Responsibilities

• Execute consumer samplings at LCBO locations on an as-needed basis. Tastings typically take place in 4 hour slots; from 4-8pm on Thursday and Friday evenings, and 11:30am - 3:30pm on Saturdays.
• *frequency will vary on a seasonal basis
• Learn about and understand our diverse portfolio, helping consumers choose the beverage that is right for them
• Deliver outstanding customer service and confidently engage with customer, listening to and gathering feedback as you sample
• Drive trial and conversion — your goal is to get liquid to lips and inspire purchase!
• Maintain a clean and organized sampling station
• Communicate proactively and professionally with LCBO staff and our team

Job Requirements and Competencies

• Valid Smart Serve certification (ABG will cover the course fee if needed)
• Reliable access to a vehicle.
• Ability to work flexible hours, including evenings and Saturdays
• Comfortable working independently and representing the brand on-site
• Strong communication and people skills
• Dependability, reliability, and enthusiasm are key
• Love for ABG products!

If you’re passionate about great products, love talking to people, and want flexible work hours, we’d love to hear from you!
Our Culture
At Ace Beverage Group, our team is filled with people who:

• Lead by example: All of our people take ownership in their tasks, act with integrity, and treat everyone with respect.
• Fearlessly innovate: No one does innovation quite like us! We are constantly brainstorming ways to improve our product/processes. Everyone is invited to participate in innovation and decision making. All ideas are welcome!
• Get stuff done!: Things can move pretty fast at ABG, and we need people who are adaptable, proactive, and deliver!

Curious about what it’s like to work at Ace Beverage Group? Check out our award-winning culture in a one minute video here!
We thank all applicants interested in this role, but will only reach out to those selected for an interview.
Not checking every box? Please apply anyway. Ace Beverage Group is an equal opportunity employer and we are committed to the promotion of an inclusive and diverse workplace environment. This commitment includes the provision of accommodations/accessibility practices for individuals with disabilities during the hiring process and employment. We invite you to inform us should you have any accommodation or accessibility needs.