Senior Marketing Manager

Position overview:We are seeking an innovative senior marketing manager to promote our company's brand and services.
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads.
You’ll fit in at Inverite if:

• You are a self-starter who enjoys working with cross-functional teams
• You’re collaborative and curious, with a desire to improve processes and drive success through identifying better ways of operating.
• You’re proactive and comfortable with rapid change. You are a team-player and willing to help where help is needed.
• You have public company experience (in a SaaS or lending environment), an asset.
• You enjoy working in a startup environment

Responsibilities:

• Develop a sales pipeline & top of funnel to drive MQLs & SQLs, with sales & execs
• Plan, build, and manage outbound campaigns using automation tools like ZoomInfo and Amplemarket, overseeing the full process from data sourcing to outreach execution and performance optimization
• External event planning and management for sales attendance
• Experience with paid media channels or managing contractors for the same
• Create original content for marketing collateral, campaigns, and sales enablement
• Collaborate with graphic designers (design skills an asset)
• Work with stakeholders to edit, write and distribute press releases to enhance brand awareness and industry positioning
• Work with stakeholders on investor deck development, ensuring it reflects current strategy and messaging
• Content writing for b2b and thought leadership for linkedin
• Oversee marketing project tracking and management to ensure timely and successful execution of initiatives

Qualifications:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least five years' experience.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Benefits:

• Dental care
• Extended health care
• Vision care

Compensation is competitive