Program & Marketing Manager, Fan Access

Powered by Passion. United by Purpose. Build for Impact.

At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one.

We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose.

From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities -- and we’re just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves.

So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.

** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for. **

Job Description

MLSE is looking for a strategic, data-savvy and creative Fan Access, Program & Marketing Manager to lead the development and growth of our Fan Access program.

Fan Access is MLSE’s direct-to-fan engagement program that focuses on giving fans access to experiences that gets them closer to the teams they love. It represents an evolution in how we connect with our fans - unlocking deeper engagement, exclusive experiences, and a new level of fandom across all our teams.

This role is instrumental in driving fan retention, growth and lifetime value through a compelling loyalty experience that spans both digital and physical worlds. As the Program & Marketing Manager, you will collaborate closely with Brand Leads, Content, Product, Retail, Game Presentation, Experiential, Data & Analytics, Design & Development, and other internal stakeholders to support and execute program and marketing strategy, monitor campaign performance, and deliver exceptional fan experiences.

RESPONSIBILITIES

Fan Engagement Strategy & Development

• Support and evolve the vision, structure and goals of Fan Access based on fan insights and MLSE business priorities.

• Drive the program roadmap, identifying short- and long-term opportunities to enhance member engagement and fan loyalty.

Program and Marketing Management

• Oversee day-to-day program operations, including membership growth, reward structures, tiers, benefits and daily engagement.

• Drive the marketing strategy and positioning for Y2 of Fan Access given new growth targets and KPIs.

• Ensure seamless delivery of marketing campaigns, promos and all fan communications.

• Ensure team is setup to deliver game-day fan programming and experiences, working closely with other groups within the organization (eg. Game Presentation, Event Experience, Memberships, etc.).

• Manage Fan Access Marketing Budgets tied to production, creative, media, giveaways and event experiences.

]Data-Driven Optimization

• Review performance metrics, fan behavior and segmentation data to uncover trends and optimization opportunities.

• Work with analytics team to build and share reports tracking key KPIs (e.g., engagement, retention, ROI).

Fan Experience

• Act as the voice of the fan in program development and decision-making.

• Continuously improve the fan journey across digital platforms, live events and customer service touchpoints.

Cross-Functional Collaboration

• Work closely with Product, Creative, Digital and Operations teams to execute integrated campaigns and feature releases.

• Coordinate with Partnerships teams to integrate loyalty-driven activations and exclusive offers.

Innovation & Growth

• Stay informed on trends in loyalty, gamification, fan engagement and digital experiences.

• Recommend and help implement new features and technologies that evolve the program.

QUALIFICATIONS

• 5+ years of experience in loyalty marketing, CRM, or customer engagement, with at least 2 years in a strategic program role.

• Strong knowledge of loyalty structures, lifecycle marketing and performance marketing.

• Strong analytical and project management skills, with the ability to manage multiple initiatives simultaneously.

• Exceptional written and verbal communication skills.

• Passion for sports and fan engagement.

• Experience in sports, entertainment, retail or consumer-facing industries is a strong asset.

Please apply by: Tuesday, June 16

Job Posting Compensation Range/Rate:

$80,000 to $115,000 annual base

Bonus, vacation, competitive benefits, and many exciting perks are also included.

We’re glad you’re here. Once you apply, we’ll follow up by email, and you can track everything in your Candidate Portal. Want instant updates? Opt-in for SMS notifications to stay in the loop.

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. This email is only for accommodation requests. Resumes sent to this email address will not be considered.