Summary:

As the Manager, CRM and Email Marketing, you will own and optimize the customer journey through data-driven CRM strategies and engaging email marketing campaigns. You will play a critical role in increasing customer retention, lifetime value, and brand loyalty across all digital touchpoints. This role leads a team of analysts and creatives and works closely with cross-functional teams to deliver a cohesive and data-driven customer communication strategy.

Key Responsibilities

• Own and evolve the brand's CRM and email marketing strategy to enhance customer lifetime value, retention, and engagement.
• Partner with eCommerce, brand, planning, and merchandising teams to align campaigns with broader business objectives and seasonal strategies.
• Act as the CRM subject matter expert, advocating for data-driven decisions across marketing initiatives.
• Leverage customer data to map journeys and identify high-impact opportunities across touchpoints.
• Oversee the planning, creation, deployment, and optimization of all email marketing campaigns (promotional, lifecycle, transactional, and triggered).
• Collaborate closely with digital, merchandising, IT, and brand teams to ensure cohesive and consistent customer communications.

Qualifications

• 5+ years of experience in CRM, email marketing, or digital lifecycle marketing, with at least 2 years in a team leadership role.
• Experience managing cross-functional teams, including analysts, marketers, and creatives.
• Strong command of CRM/email platforms (e.g., Salesforce Marketing Cloud and/or Service Cloud, HubSpot, Klaviyo) and analytics tools (e.g., Google Analytics 4, Looker, Excel, Microstrategy, Access, Snowflake).
• Solid understanding of data privacy regulations (CASL, GDPR) and email deliverability best practices.
• Deep understanding of customer segmentation, email automation, and lifecycle marketing.
• Strong leadership, communication, and organizational skills.
• Background in the fashion, retail, or e-commerce industry is highly preferred.
• Bilingual

What We Offer (Why Join Us)

• Because we know balance is key, a flexible hybrid work environment.
• A competitive benefits package. Your well-being matters to us! We offer a comprehensive benefits package that's designed to take care of you.
• Paid Time Off, Sick Time, Flex Days & Vacation - Take the time you need to recharge, stay healthy, and spend quality time with loved ones. We've got you covered with flexible time off options.
• Because we are all about fashion and you get to share it! Enjoy an amazing 50% off all regular-priced merchandise from our brands, Penn., Reitmans, and RW&CO.
• Love working with us? Bring your friends along for the ride and get rewarded for helping us grow our talented team and participate in a generous Employee Referral program
• We believe in investing in you! Enjoy annual bonus potential and opportunities for career growth, including tuition reimbursement to help you reach your professional goals.

Total rewards are aligned based on your employment status, offering different perks depending on whether you're full-time, part-time or on a contract.

If this inspires you…let's talk. Send us your resume today!

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.

There are many ways to wear a career at RCL! #ReadytoRCL

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.

We thank all applicants. Only selected candidates will be contacted.

#LI-HV1

#LI-Hybrid

Who We Are:

At Reitmans (Canada) Limited (RCL), we live and breathe fashion and customer experience every single day. We believe fashion isn't just about style—it's about giving our customers the confidence to shine when it counts the most.

• From bold ideas at the design table to seamless experiences in our stores and digital channels, we're all about creating unforgettable moments. With a strong portfolio of brands and a team of passionate, creative thinkers, we're constantly reimagining what's possible in fashion retail.