JOB DESCRIPTION
This is not a traditional marketing role-it's an opportunity to redefine how we connect with customers by leveraging cutting-edge technology, personalization strategies, and advanced analytics. You'll act as the bridge between marketing strategy, technology, and data science, ensuring every initiative is measurable, insight-driven, and tied to business growth.
If you thrive at the intersection of innovation, strategy, and digital transformation, this role is for you.
Application Deadline: September 10th, 2025
RESPONSIBILITIES

• Lead Digital Experience Strategy: Design and optimize customer journeys, identify UX pain points, and drive personalization and conversion improvements.
• Enable Automation & AI: Identify and implement automation and AI tools to enhance marketing efficiency and customer engagement.
• Maximize MarTech Investments: Collaborate with Marketing Operations to ensure platforms deliver measurable value and future-proof experiences.
• Drive Data-Driven Decisions: Partner with Insights and Data Science to define KPIs, build performance models, and implement test-and-learn frameworks.
• Influence Cross-Functional Teams: Work with brand, content, and media teams to apply insights that optimize campaigns and channel performance. #LI-MD1

QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Business, Information Systems, or related field (MBA an asset).
• Experience:
  • 5+ years in digital marketing, marketing strategy, or MarTech.
  • Proven track record in automation, AI, or digital innovation projects.
  • Hands-on experience with UX optimization and customer journey mapping.
  • Strong understanding of marketing KPIs and data-driven decision-making.
  • CPG industry experience is an asset.
• Certifications: Project Management, UX, Design Thinking, or AI/ML in Marketing are strong assets.

ABOUT US
Founded in 1882, J.D. Irving, Limited (JDI) has operations in Canada and the United States and are a team of 20,000 dedicated employees. At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions.
We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Worried you do not meet all the requirements? Studies have shown that many applicants apply only to job opportunities when they feel they meet 100% of the criteria. We promote an inclusive environment where everyone is appreciated, recognized, and empowered to contribute fully. If you are interested in this position but are worried you did not meet all the requirements, we would encourage you to still apply.
We appreciate your interest in our company however only those candidates selected for an interview will be contacted.
ABOUT THE TEAM
Cavendish Farms is a family-run company, where our team members are never just a number. We work from seed-to-table, providing opportunities to explore and grow. Headquartered in Dieppe, New Brunswick, Cavendish Farms is a leading producer of frozen potato products and appetizers throughout Canada, the United States, and around the world. We have Manufacturing facilities in PEI, Ontario, Alberta, and North Dakota and farm operations in the Maritimes and Minnesota and North Dakota. We also operate a research and plant breeding centre in PEI to develop new potato varieties and sustainable potato farming practices.
We have a proud history of values, quality and service, And bringing the goodness of the farm to the table is what we do best.