Senior Manager, Next Best Offer

BMO Financial - 45 Jobs

Toronto, ON

Closed

This position has been closed and is no longer accepting applicants.

Job Details:

Full-time

Management

Benefits:

Health Insurance

Life Insurance

Bonuses & Incentives

Tuition Aid

Application Deadline:

08/02/2026

Address:

33 Dundas Street West

Job Family Group:

Data Analytics & Reporting

This is a hybrid 16 month contract role requiring a minimum of 3 days in the Toronto office

We are seeking a Senior Manager, NBO to play a critical bridging role between Business, Marketing Technology, and advanced analytics/AI teams. This leader will help design, operationalize, and scale personalized customer engagement by translating business strategy into actionable decisioning frameworks and technical execution. This role is ideal for a hybrid strategist-operator who understands both how modern MarTech + AI ecosystems enable real-time decisioning at scale, and how to operationalize decision logic within execution platforms.

Responsibility & Accountabilities:

Bridge Business Strategy to Decisioning Execution

Act as the business-lead on project that advances our capabilities to deliver ecosystem that enhances marketing effectiveness across all channels, including emerging channels
Act as key connector across MarTech teams; Data & Analytics, ML/AI decisioning teams, Technology and Marketing Operations
Help evolve capabilities such as: Real-time signals and intent capture, Rules-based + AI-driven decisioning frameworks
Contribute to the design and evolution of customer decisioning processes, including: Trigger identification, Offer and action prioritization, Contact and engagement policies
Work closely with marketing operations and technology teams to operationalize decision logic within execution platforms
Advocate for closed-loop measurement and continuous optimization

Enable Personalized Customer Experiences

Support delivery of more contextual, relevant interactions
Ensure alignment between customer signals, decisioning logic, and channel execution
Contribute to improving consistency of personalization across touchpoints

Support Measurement and Optimization

Partner with analytics teams to track and interpret performance
Support test-and-learn initiatives to improve engagement outcomes and measure impact of NBO/NBA
Use insights to refine targeting and prioritization approaches

Collaborate and Influence

Work cross-functionally to align priorities across multiple teams
Communicate complex concepts in a clear, business-friendly way
Contribute to evolving customer decisioning practices and ways of working

Qualifications:

Experience:

6-10+ years in marketing strategy, CRM, customer optimization, or MarTech
Strong experience in financial services or highly regulated industries
Proven experience working across: Business teams (Product, Sales, Channels), Technology / MarTech platforms, Data science / analytics teams

Core Skills:

#Sales and Business Development jobs

Frequently Asked Questions

What is the employment type and location for this Senior Manager, Next Best Offer role?

This is a hybrid 16 month contract role based in Toronto, with a requirement of a minimum of 3 days in the Toronto office.

What responsibilities does the Senior Manager, NBO have regarding decisioning and technology?

The role bridges business strategy to decisioning execution, connects across MarTech, data/analytics, and ML/AI teams, and helps design, operationalize, and scale real-time decisioning and personalized customer engagement.

What qualifications and experience are required for this position?

Candidates should have 6-10+ years in marketing strategy, CRM, customer optimization, or MarTech, with strong experience in financial services or regulated industries, and experience across business, technology/MarTech, and analytics teams.

What platforms or tools should a candidate be familiar with for this role?

Experience with Salesforce Marketing Cloud, Adobe, or similar campaign management/decisioning tools (e.g., Pega, custom engines) is expected.

What salary range is listed for this role?

The salary range listed is $86,000.00–$160,000.00 per year, salaried, with potential variations based on location, skills, and qualifications.

What benefits or additional compensation might be included beyond base pay?

BMO's total compensation may include performance-based incentives, discretionary bonuses, health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

What is the focus of the Senior Manager’s cross-functional collaboration?

The role collaborates across Business, Marketing Technology, and analytics/ML teams to translate requirements into decisioning logic and ensure alignment between signals, decisioning, and channel execution.