Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this role, you will be responsible for supporting the marketing department in various initiatives, including digital marketing campaigns, e-commerce strategies, and product management. The ideal candidate will possess a strong understanding of marketing principles and a passion for driving results through innovative strategies.

Responsibilities

Assist in the development and execution of marketing campaigns across multiple channels, including email marketing, social media, and digital advertising.
Conduct market research to identify trends, customer preferences, and competitive analysis to inform marketing strategies.
Manage e-commerce platforms and optimize product listings for increased visibility and sales.
Utilize SEO best practices to enhance website traffic and improve search engine rankings.
Create engaging content for various platforms, including websites built on WordPress and social media channels.
Analyze campaign performance using Google Analytics and provide actionable insights for continuous improvement.
Coordinate Facebook Advertising efforts to drive brand awareness and customer engagement.
Collaborate with cross-functional teams to ensure alignment on product management and marketing initiatives.
Maintain budgets for marketing projects and track expenditures to ensure effective resource allocation.
Utilize Adobe Creative Suite to design visually appealing marketing materials.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field preferred.
Proven experience in digital marketing, e-commerce, or related roles is highly desirable.
Strong knowledge of Google AdWords, Google Analytics, SEO, and email marketing strategies.
Familiarity with HTML is a plus for website management tasks.
Excellent research skills with the ability to analyze data and derive insights effectively.
Proficient in using Adobe Creative Suite for design purposes.
Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
Excellent written and verbal communication skills to convey ideas clearly and effectively.
A proactive attitude with a willingness to learn and adapt in a fast-paced environment. Join us as we strive to enhance our brand presence through innovative marketing initiatives!

Job Type: Full-time

Pay: $37,849.47-$66,432.50 per year

Benefits:
Life insurance
Paid time off
RRSP match

Work Location: In person