Rockstar is recruiting for a fast-growing, venture-backed company that is transforming the $46B office furniture industry. Our client is dedicated to creating an office experience for the 21st century—making it easy, affordable, and flexible for people to sit down (or stand) and get to work. Based in NYC and supported by investors behind brands like Quip, Caraway, and Peloton, the founding team brings expertise in partnerships, real estate acquisitions, and venture building from leading companies such as Oxford Properties, SL Green, and Redfin. The team is ambitious, innovative, and passionate about solving problems across software, design, and logistics, and is seeking entrepreneurial teammates who thrive on challenges.

About the Company

The client is shaking up the office furniture industry to create an office experience for the modern era. The company is based in New York City and is backed by top investors. The founders have backgrounds in partnerships, real estate acquisitions, and venture building at leading real estate companies. The team is composed of ambitious problem solvers innovating across software, design, and logistics.

The Role

The client is seeking a creative and driven Social Media Specialist to lead social media and influencer marketing efforts. This is not an average social media marketing role: the successful candidate will have the challenge and opportunity to build community for a product category that makes a significant difference in people's lives. Most knowledge workers spend more hours each day using office furniture than almost any other product, impacting productivity, health, and well-being. The Social Media Specialist will highlight ideas that reflect these themes and resonate with daily experiences—from work culture, interior design, and productivity tips to advice on building focus, posture, and wellness at work.

This role is equal parts strategy, creative storytelling, and relentless data-driven execution. The Social Media Specialist will shape the way the brand appears on key platforms, own the creation of content that informs, entertains, and inspires audiences unique to each platform, and iterate rapidly based on data and results. From short-form video to well-designed static posts, the specialist will produce content and manage influencer partnerships that grow the audience and strengthen the community of design-forward, productivity-loving customers.

The ideal candidate brings a full-spectrum marketer's mindset, spanning creative excellence across content and brand identity along with rigorous measurement and execution. The Social Media Specialist will report to the Director of Growth and work cross-functionally with product, creative, and marketing teams to bring fresh ideas to life. This is a unique opportunity to shape a category-leading content program at a high-growth startup where work will have immediate visibility and impact.

Day To Day

- Drive both growth and loyalty through social media by creating content that attracts new audiences and builds deeper relationships with existing ones. Consider how social fits into the broader funnel, balancing acquisition-focused storytelling and campaign consistency to foster long-term engagement.

- Own end-to-end publication of content across key social channels—Instagram, TikTok, Pinterest, Twitter, LinkedIn, and Reddit—with attention to detail, speed, and storytelling that drives engagement and growth.

- Maintain and optimize a strategic content calendar, ensuring timely coordination of product launches, influencer go-lives, seasonal moments, and evergreen content.

- Actively experiment with new formats, content angles, and platform-native trends, constantly testing what works and pushing the creative envelope to keep the brand fresh and relevant.

- Participate in content creation, including shooting, producing, and occasionally appearing in high-quality video content that is brand-appropriate, elevated, and built to perform.

- Design and build social-first assets using tools like Canva or Figma, balancing brand consistency with innovation and creativity.

- Lead influencer partnerships from scouting to outreach to performance tracking, identifying creators who align with the brand and can deliver both quality content and business impact.

- Track results rigorously, focusing on metrics such as follower growth, engagement, video views, click-through rates, and revenue. Measure what works, learn quickly, and pivot with purpose.

- Document processes and workflows, building playbooks and systems that scale, recognizing that great social media is part creativity, part organization, and part systems.

- Collaborate cross-functionally with product, growth, and creative teams to ensure the social presence aligns with big-picture goals and reflects what's happening across the business.

What the Client is Looking For

- 1-3+ years of experience in social media or content marketing with a proven track record of driving traffic, engagement, and conversion.

- A natural storyteller with a sharp eye for design and detail, understanding what great content looks and sounds like.

- Comfortable creating content from scratch and bringing ideas to life independently.

- Deep knowledge of platform best practices and how to tailor content to different audiences and formats.

- Confident communicator who can represent the brand voice, manage relationships, and work across teams.

- Analytical and curious, using data to refine work and spot patterns to improve performance.

- Organized and self-motivated, thriving with ownership and autonomy.

- A desire to build strong relationships with influencers and corporate partners, prioritizing quality audience alignment over transactional partnerships.

Bonus Points

- Proficiency in SEO best practices and keyword research to inform a mix of objective-based blog content ideas.

- Basic knowledge of HTML and CSS.

- Previous experience at a DTC company or agency.