Digital Marketing Specialist

Digital Marketing Specialist

As Digital Marketing Specialist at Galaxia you will be responsible for planning, creating, and managing content across digital channels to drive brand awareness, engagement, and growth. This role combines strategic thinking with hands-on execution across social media, content production, and multimedia editing.

Key Responsibilities

1. Social Media Strategy & Channel Management

Manage company presence across platforms (LinkedIn, Instagram, X, FB, etc.)

Develop and execute channel-specific content strategies aligned with brand goals

Plan and maintain content calendars across all platforms

Monitor performance metrics and optimize accordingly

2. Content Creation & Campaign Execution

Create high-quality written content

Develop concepts tied to product launches, partnerships, and events

Ensure all messaging aligns with brand positioning and strategic objectives

Collaborate with leadership and technical teams to translate complex topics into accessible content

3. Video & Photography Production

Plan, shoot, and produce visual content including:

Short-form video (social media reels, posts)

Event coverage

Brand storytelling content

Capture high-quality photography for digital channels and campaigns

Maintain asset libraries for ongoing use

4. Editing & Post-Production

Edit video and photo content for multiple platforms using tools such as:

Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Lightroom)

Canva (social-ready visuals, templates, quick-turn assets)

Format content for platform-specific requirements (aspect ratios, duration, captions)

Maintain consistent visual identity across all outputs

Optimize content for performance

5. Website & Digital Asset Management

Update and maintain website content

Optimize pages for SEO and performance

Upload and manage multimedia content

Ensure brand consistency across all digital touchpoints

6. Analytics & Performance Optimization

Track and analyze performance across channels (social media, website, campaigns)

Generate regular reporting with insights and actionable recommendations

Use analytics tools to provide insights

Experience & Qualifications

3-5 years in digital marketing, social media, or content production

Proven portfolio of social, video, and campaign work

Experience managing brand accounts and growing audience engagement

Familiarity with B2B, tech, or aerospace/defence sectors (strong asset for Galaxia)