Company Description

Abani is a home décor brand where we believe every space deserves warmth, style, and durability-without breaking the bank. We're looking for a creative, detail-oriented self-starter to join our team and own both our social media and email marketing efforts.

Key Responsibilities

Social Content & Community

• Build and manage a content calendar for Instagram, TikTok, Facebook, Pinterest (and emerging platforms)
• Create on-brand posts, Stories, Reels, carousels and short-form video scripts
• Monitor and nurture community engagement-respond to comments, DMs, mentions and social feedback

Email Marketing

• Plan, write, design, and deploy email campaigns (newsletters, promos, automated workflows)
• Segment lists, A/B-test subject lines and creative, and analyze open/click/conversion rates
• Maintain clean subscriber lists and optimize for deliverability and growth

Content Creation & SEO

• Produce graphics, short videos, GIFs and blog-style copy for social, email, web banners and hero sections
• Conduct SEO and keyword research to inform captions, blog posts, and email subject lines
• Proofread and edit all content to ensure brand-consistent voice and flawless execution

Analytics & Optimization

• Track KPIs-social reach, engagement, website traffic, email metrics-and deliver insights to improve ROI
• Run simple A/B tests on post formats, send times, creative treatments, then iterate

E-commerce Support

• Update and optimize Shopify listings (titles, descriptions, images, tags)
• Collaborate on promotional banners, landing pages, and paid social ad assets

Cross-Functional Collaboration

• Work closely with design, photography, product, and customer-care teams to align on launches, branding, and messaging
• Coordinate influencer outreach and sample shipments per our SOP, tracking deliverables and performance

Qualifications

• 2+ years in social media management and email marketing for an e-commerce or lifestyle brand
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Canva) and email platforms (e.g., Klaviyo, Mailchimp)
• Strong copywriting skills, a keen eye for visual storytelling, and meticulous proofreading
• Hands-on experience with SEO best practices, social analytics (native Insights, Google Analytics) and email metrics
• Familiarity with e-commerce platforms
• Highly organized, deadline-driven, and comfortable juggling multiple projects
• Excellent verbal and written communication; a proactive, collaborative mindset