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Director, Communications

The Chalmers Foundation
Fredericton, NB
In-person
Full-time
Permanent
Management
Company Benefits
Health Insurance
Dental Insurance
Posted 13 days ago

Job Description

Director, Communications plays a significant role in the growth and development of the foundation through developing targeted content, and managing communications channels to promote brand awareness, donor acquisition, and donor retention.

Assumes overall responsibility for developing and executing the company's marketing communication strategy across various channels. Working closely with fundraising teams to generate leads, develop of a comprehensive and highly effective external and internal communications program for The Chalmers Foundation, enhancing the brand and reputation of the organization to position it as the #1 charity of choice in the Greater Fredericton Area.

Duties and responsibilities

Develops an annual marketing communications plan that align with the foundation's goals and objectives; executing, managing and monitoring effectiveness.

Leads the development of marketing content in coordination with functional department heads for key messages, for initiatives including, but not limited to: case for support, funding proposals, stewardship reports and letters, fundraising materials, news releases, donor updates, corporate communications, newsletters, annual reports, signature and community events, print and digital media ads, employee lotteries, posters, social media, website, brochures, PowerPoint presentations, letterhead, script writing, public service announcements (PSAs), etc.

Collaborates with creative agency teams to develop visually appealing and effective marketing materials

Manages content for various channels such as email, social media, website, webinars, and events;

Monitors the updates for the foundation website and social media platforms; keeps abreast of emerging trends to enable the Foundation to have a broader audience and develop stronger relationships to maximize fundraising potential.

Analyze and report on the performance of marketing communication campaigns and implement improvements

Establish and maintains excellent working relationships with the media, Horizon Health Network Communications Team, staff, and key stakeholders

Coordinates media events

Recruits, trains and supervises volunteers as required for program activities

Leads and/or assists with other fundraising initiatives as required

Other duties as may be assigned from time to time

Bilingualism would be considered an asset.

Reporting

Prepare weekly social media/appeal/campaign/ reports as necessary

Working Environment

Ability to move around. Typical office environment, as well as attendance at off-site locations to oversee annual special events, public relations and communication events, and attend meetings on behalf of the Foundation

Foundation Meetings, annual campaigns, and special events will require time outside of regular workweek, which can be adjusted to accommodate the additional hours

Ability and willingness to travel periodically

Qualifications

Education:

Be a graduate of a college or university program, or equivalent experience

Experience:

Minimum of 5 years' experience in developing and executing successful marketing communications strategies

Strong project management skills

Proficiency in marketing automation software, social media platforms, and web analytics tools

Experience in the healthcare industry a plus

Knowledge, skills and abilities:

Strong interpersonal and communication skills

Ability to maintain confidentiality and interact in a professional manner

Proficient in Microsoft Word and Excel, and experience learning new systems

Detail orientated self-starter and highly self-motivated

Ability to carry out daily functions independently with minimal supervision

Requirement for flexibility, significant problem-solving, decision making and critical thinking

Ability to gather, analyze and summarize numerical and financial data

Strong organizational and time management skills

Ability to work well under pressure and in a team environment, working collaboratively with and in support of Foundation staff and volunteers

Experience using fundraising databases, knowledge of Blackbaud Raisers Edge software an asset

Experience working with nonprofit organizations an asset

Knowledge of French language is considered an asset

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About The Chalmers Foundation

About The Chalmers Foundation

The Chalmers Foundation raises funds to support healthy, caring communities by enhancing health and well-being through innovative and effective programs and initiatives. Established in 1983, the Chalmers Foundation is based in Fredericton, NB, and supports the Horizon Health Network's Dr. Everett Chalmers Regional Hospital, Upper River Valley Hospital, community health centers throughout the region, and Stan Cassidy Centre for Rehabilitation.

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