E-commerce Marketing Specialist

E-commerce Marketing Specialist
Cooke is a global seafood company with operations in North America, Europe, and South America. Our company's success is driven by our dynamic, highly skilled and innovative management team, supported by dedicated employees who live in coastal communities and contribute to the local area's economy and sense of community.
The Role
The e-commerce specialist has oversight of the development and execution of our e-commerce initiatives for the North American market. This position is based in Saint John, NB and will report to the Vice President of Marketing.
Key Responsibilities
  • Oversee the daily operations of our Canadian e-commerce store, including content management, digital advertising, customer service, inventory control, pricing and management of 3pl services
  • Develop and execute marketing campaigns to grow our B2C e-commerce base, increase retention, and achieve annual growth targets
  • Lead the launch of an app to effectively support online selling
  • Lead the go-to-market plan and implementation of our US e-commerce store
  • Review analytics across our different platforms; shopify, google analytics, facebook, and provide recommendations for optimization
  • Stay current on new digital and ecommerce trends and communicate them effectively with the team
  • Manage our digital ad buy and execution with facebook ads, google ads, youtube ads, and instagram ads
  • Ensure on-brand execution of digital advertising
  • Maintain effective internal communications to ensure that all relevant team members are kept informed of our e-commerce business and our digital strategy
  • Manage our GS1 platform, including product data, submitting images, increasing partner scorecards

  • 2+ years of e-commerce experience
  • A strong understanding of e-commerce business models
  • Strong project management, time management, and multi-tasking skills
  • The ability to roll up your sleeves, clearly communicate objectives with the cross-functional team, and lead by example
  • A self-starter with a bias for action

The Opportunity
The role description is just one part of the story. This is your opportunity to grow, to work within the parameters of the role but to reach your fullest potential.
We are a team that is driven to succeed. We count performance, we reward contribution and we recognize talent.
It is about being at the centre of a global leader in seafood and knowing you are an important part of that growth.
The ability to bring your passion for learning, desire for growth and energy for moving your career forward is what we offer.
The Why
Why Cooke? Simple - we are a company that rewards initiative, resourcefulness and work ethic. We will champion your growth and provide you with the platform to create your path, your career and your future.
NOTE: The recruiter is reviewing and interviewing eligible applicants for this position as they are received. If you are interested in this posting, you are encouraged to apply as soon as possible.
We thank all candidates for their interest, however, only those selected for interviews will be contacted.
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