Social Media and Communications Coordinator (Bilingual)

The Canadian Museum of Immigration at Pier 21 is committed to having a skilled, diversified workforce reflective of Canadian Society. Applications are invited from all qualified candidates, including Indigenous, women, people of any sexual orientation, gender identity or gender expression, visible minorities, racialized people, and people with disabilities. The Museum is committed to developing inclusive, barrier-free selection processes and work environment. Alternative selection tool methods and/or reasonable accommodation are available upon request.

TITLE: Social Media and Communications Coordinator (Bilingual)

REPORTS TO: Marketing and Brand Manager


SALARY:  $47,314 - $58,579

Please note that this is a re-posting of the Media Relations Coordinator position. If you have sent your application before you do not need to re-apply.

Purpose of Position

Reporting to the Marketing and Brand Manager, the Social Media and Communications Coordinator, contributes to the execution of the communications strategy, in support of the Museum's corporate plan with particular attention to attendance as well as national and local visibility. This position is responsible for the Museum's social media and day-to-day media relations, as well as coordinating communications and public relations functions for the Museum.

Principal Accountabilities

Social Media

  • Develops on-brand strategy to maximize Museum's social media reach and reputation.
  • Manages daily presence on social networking sites mainly; Facebook, Twitter, Instagram by using a 12- month content calendar and providing timely responses to posts and comments as appropriate.
  • Grows followers based on annual targets.
  • Monitors and reports on impact and reach of social media programs.
  • Stays current on emerging trends in social media and best practices.

Media Relations

  • Helps to maintain and manage relationships with media and provides pre/post support to visiting media.
  • Recommends opportunities to increase Museum's profile by identifying and pitching newsworthy stories relating to the Museum's programs, activities and/or achievements.
  • Monitors and reports on impact and reach of media relations programs.


  • Participates in other key communications initiatives including but not limited to; external communications, internal communications, issues management, and community engagement.
  • Responsible for drafting press releases, media advisories, and contributing to newsletters and internal briefing notes.
  • In consultation with the Digital Platforms Manager coordinates communication strategies across the Museum's online properties.

Risk Management

  • Understands and helps to mitigate key elements of the Museum's risk profile.
  • Assists by monitoring media and flagging potential issues and opportunities to the Marketing and Brand Manager,.
  • Provides support if issues management/ crisis communication is required.


  • Assists Museum staff to produce corporate and departmental collateral.
  • Helps to manage department of Canadian Heritage (PCH) responsibilities including preparing briefing materials, and assisting to respond to parliamentary questions and issues management.
  • Coordinates workflow for Museum's approved translator.
  • Ensures Official Languages Act (OLA) Section 41, Part VII obligations are met and best practices encouraged.

Direct Supervision

  • n/a

Education, Knowledge and Experience

Skills and Qualifications - Required

  • Degree in Public Relations, Communications or Business and/or commensurate experience.
  • Minimum two years' experience in a PR or Communications role, ideally in a non-profit or government environment.
  • Superior written and verbal communication.
  • Experience in drafting and distributing media and communications materials (i.e. media advisories, news releases, backgrounders) and other relevant content for media outlets.
  • Experience in maintaining professional contacts and nurturing working relationships with local/ national media and social media influencers;
  • Demonstrated experience using monitoring platforms (Meltwater, Sprout), SEO best practices and web traffic metrics.
  • Able to manage multiple projects and/or tasks concurrently.
  • Excellent proofreading and editing skills.
  • Flexible attitude with proven experience of working independently and in a small team environment.
  • The ability to communicate fully in both official languages, oral and written, is mandatory.


  • Visitor Focus - Knowledge and ability to provide high levels of service to both internal and external customers, leading to high customer satisfaction and established relationships in a customer-centric environment.
  • Communication - Knowledge of various communication methods, and the ability to present and receive information in the most appropriate manner.
  • Problem Solving - Knowledge of problem-solving and decision-making techniques and the ability to generate solutions to problems and decide on a course of action.
  • Adaptability - Knowledge and ability to effectively manage one's own behavior and positively influence the actions of others during times of change, stress or uncertainty.
  • Integrity and Trust - Ability to operate with a high degree of honesty and openness, such that respect and trust is earned by coworkers and customers.
  • Planning & Organizing - Effectively manages resources within scope (people, funding, material, support) and eliminates roadblocks to achieve goals.

Working Conditions & Physical Demands

  • Work is in an office environment.
  • Flexibility to work irregular hours as required.


Compensation for this position is commensurate with experience and includes a comprehensive benefit package.

If you are interested in this opportunity please send a resume and cover letter to Jennifer Sutherland, Vice President, Communications and Partnerships at

Competition closes at 4 pm (Atlantic) on December 14, 2021.

Must be legally entitled to work in Canada. The Museum is not a designated employer under the Atlantic Immigration Pilot Project.

We thank all applicants for their interest. However, only those selected for an interview will be contacted.

Vaccination against COVID-19 is a condition of your employment with the Museum. You must be fully vaccinated against COVID-19 before starting your employment with the Museum (an individual is considered fully vaccinated 14 days after receiving the final dose). Mandatory vaccination is a vital part in keeping the Museum employees and its community protected against COVID-19 and its variants. This condition will remain in effect until public health advises that the risk of COVID-19 has subsided.

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