Marketing Coordinator

Reporting directly to the Director of Marketing, this position is responsible for providing marketing support for the RST Instruments / Measurand group of companies.

Primary Responsibilities 

  • Track and develop lead generation and digital sales funnel using Hubspot, Google Analytics and other software to track data, present outcomes, and give evidence-based recommendations on high-performing content
  • Coordinate print and online advertising
  • Maintain editorial calendar scheduling in collaboration with the Content Manager
  • Oversee event logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral for industry trade shows, exhibitions, meetings, conferences, webinars and workshops
  • Maintain audience lists for outreach campaign planning and execution
  • Work directly with management on marketing needs/content
  • Work with purchasing to manage marketing and branding asset inventory
  • Source external suppliers and vendors for marketing promotional materials 
  • Monitor industry trends and research competitive products
  • Implement campaigns using Hubspot, automation tools, and other digital assets
  • Promote company platform cross diverse media platforms, including the company website, social media, industry and trade associations;
  • Support the marketing team by coordinating and collating content as a project liaison

Qualifications & Skills Required 

  • Degree or diploma in Marketing, Business, Communications, or Media; 
  • Computer skills across a range of software and digital marketing platforms including Google Analytics, Google Ad Words, and marketing CRMs like Hubspot or similar; 
  • Minimum 3 years' experience in similar role 
  • Adobe InDesign, Photoshop, and Illustrator skills would be considered an asset 
  • Bilingual or multilingual fluency would be considered an asset. 

RST Instruments / Measurand are committed to providing a safe and inclusive workplace where employees are empowered to design, manufacture, and deliver the highest quality shape monitoring products.

This position is required to be on-site in our Fredericton Measurand location. 

Measurand offers an environment to people who are confident, adaptable, and focused on building lasting relationships. We offer a very competitive compensation package and comprehensive benefits.

To apply, submit your resume and cover letter to Marcia Everett, Human Resource Manager by email to careers@measurand.com with "Marketing Coordinator" in the subject line.

Thank you for your interest. While we appreciate the interest of all applicants, only those selected for a screening interview will be contacted. 

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