Marketing Coordinator

Reporting directly to the Director of Marketing, this position is responsible for providing marketing support for the RST Instruments / Measurand group of companies.

Primary Responsibilities 

  • Track and develop lead generation and digital sales funnel using Hubspot, Google Analytics and other software to track data, present outcomes, and give evidence-based recommendations on high-performing content
  • Coordinate print and online advertising
  • Maintain editorial calendar scheduling in collaboration with the Content Manager
  • Oversee event logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral for industry trade shows, exhibitions, meetings, conferences, webinars and workshops
  • Maintain audience lists for outreach campaign planning and execution
  • Work directly with management on marketing needs/content
  • Work with purchasing to manage marketing and branding asset inventory
  • Source external suppliers and vendors for marketing promotional materials 
  • Monitor industry trends and research competitive products
  • Implement campaigns using Hubspot, automation tools, and other digital assets
  • Promote company platform cross diverse media platforms, including the company website, social media, industry and trade associations;
  • Support the marketing team by coordinating and collating content as a project liaison

Qualifications & Skills Required 

  • Degree or diploma in Marketing, Business, Communications, or Media; 
  • Computer skills across a range of software and digital marketing platforms including Google Analytics, Google Ad Words, and marketing CRMs like Hubspot or similar; 
  • Minimum 3 years' experience in similar role 
  • Adobe InDesign, Photoshop, and Illustrator skills would be considered an asset 
  • Bilingual or multilingual fluency would be considered an asset. 

RST Instruments / Measurand are committed to providing a safe and inclusive workplace where employees are empowered to design, manufacture, and deliver the highest quality shape monitoring products.

This position is required to be on-site in our Fredericton Measurand location. 

Measurand offers an environment to people who are confident, adaptable, and focused on building lasting relationships. We offer a very competitive compensation package and comprehensive benefits.

To apply, submit your resume and cover letter to Marcia Everett, Human Resource Manager by email to with "Marketing Coordinator" in the subject line.

Thank you for your interest. While we appreciate the interest of all applicants, only those selected for a screening interview will be contacted. 

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