Marketing Coordinator

Do you have a passion for marketing and want to be a part of an incredible team who share a love for what they do? Cape Breton Centre for Craft & Design (the Centre) is looking for an experienced and energetic individual to join our team to fill the role of Marketing Coordinator for a 12-month contract.


  • Develop and implement annual marketing plan for the Centre, including tourism marketing initiatives
  • Manage and update the Centre's website and online shop on an ongoing basis
  • Manage and implement all promotional activities and special campaigns for the Centre 
  • Develop new rich content for digital marketing, with professional photographer and videographer
  • Manage the Centre's online social media platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn and Pinterest
  • Create monthly social media content calendar including writing copy, editing, and sourcing images and videos
  • Develop content, design and schedule for all advertising, including print, radio and digital billboards
  • Implement proactive media relations and communications for the craft sector including news releases, PSAs and pitching stories
  • Organize and promote special events including exhibitions, conferences and fundraising events
  • Write and distribute all communication to members and the public including bi-weekly e-newsletter
  • Manage call, design and distribution of annual Artisan Trail Map
  • Develop promotional materials with assistance of external consultants or agencies
  • Work with artists to grow craft tourism products and experiences on Cape Breton Island
  • Develop and nurture collaborative partnerships to grow opportunities for craft tourism marketing development 
  • Work with staff to promote craft incubators and residency programs island-wide as well as craft business development initiatives
  • Work with staff to facilitate fundraising initiatives including annual giving and grant writing
  • Other duties as assigned


  • Strong organizational skills
  • Superior writing, editing and proofreading skills
  • Event, project and time management skills
  • Excellent interpersonal skills
  • Knowledge of InDesign, Lightroom, WordPress and Google Analytics
  • Able to work flexible hours


  • Bachelor's degree in marketing, communications, public relations or related field
  • Minimum three years marketing experience
  • Valid driver's license and access to a vehicle

To apply, please email your cover letter and resume to Lori Burke, Executive Director, at Deadline for applications is Friday, August 21, 2020.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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