Marketing Coordinator

Do you have a passion for marketing and want to be a part of an incredible team who share a love for what they do? Cape Breton Centre for Craft & Design (the Centre) is looking for an experienced and energetic individual to join our team to fill the role of Marketing Coordinator for a 12-month contract.

Duties:

  • Develop and implement annual marketing plan for the Centre, including tourism marketing initiatives
  • Manage and update the Centre's website and online shop on an ongoing basis
  • Manage and implement all promotional activities and special campaigns for the Centre 
  • Develop new rich content for digital marketing, with professional photographer and videographer
  • Manage the Centre's online social media platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn and Pinterest
  • Create monthly social media content calendar including writing copy, editing, and sourcing images and videos
  • Develop content, design and schedule for all advertising, including print, radio and digital billboards
  • Implement proactive media relations and communications for the craft sector including news releases, PSAs and pitching stories
  • Organize and promote special events including exhibitions, conferences and fundraising events
  • Write and distribute all communication to members and the public including bi-weekly e-newsletter
  • Manage call, design and distribution of annual Artisan Trail Map
  • Develop promotional materials with assistance of external consultants or agencies
  • Work with artists to grow craft tourism products and experiences on Cape Breton Island
  • Develop and nurture collaborative partnerships to grow opportunities for craft tourism marketing development 
  • Work with staff to promote craft incubators and residency programs island-wide as well as craft business development initiatives
  • Work with staff to facilitate fundraising initiatives including annual giving and grant writing
  • Other duties as assigned

Skills:

  • Strong organizational skills
  • Superior writing, editing and proofreading skills
  • Event, project and time management skills
  • Excellent interpersonal skills
  • Knowledge of InDesign, Lightroom, WordPress and Google Analytics
  • Able to work flexible hours

Qualifications:

  • Bachelor's degree in marketing, communications, public relations or related field
  • Minimum three years marketing experience
  • Valid driver's license and access to a vehicle

To apply, please email your cover letter and resume to Lori Burke, Executive Director, at lori@capebretoncraft.com. Deadline for applications is Friday, August 21, 2020.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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