Paid media specialist

ABOUT THE JOB DRAKKAR Digital is looking for a paid media specialist whose main role will be to develop and activate multichannel paid media strategies for their clients and to lead SEO strategies. YOUR RESPONSIBILITIES - Manage all paid media initiatives for Paid Social Ads, Google Ads and Google Shopping - Define, measure and optimize digital marketing effectiveness, including CPM, CPC, ROAS and conversion metrics through data analytics - Define and optimize conversion Key Performance Indicators KPIs through structured testing and analysis - Set up monthly performance reports covering all channels - In collaboration with the content team, manage messaging and content for all social and digital campaigns - Implement single and multivariate tests to increase campaign efficiency A/B testing - Provide insights and recommendations based on current events and social/digital media trends and any target market industry trends that impact the business OUR OFFER - An expanding company with renowned partners and clients - Great opportunity to create diversified content related to a multitude of sectors and cutting-edge industries - aerospace, transportation, manufacturing, retail, hospitality, digital, etc. - Opportunity for advancement and professional development - Benefits after 3 months, RRSP contribution, vacation and paid personal days - Modern, challenging and collaborative work environment with state-of-the-art tools - Initiatives that promote health, wellness and the environment - Great team - Complementary coffee and fruit OUR REQUIREMENTS - A university degree in business, marketing, communication or equivalent experience - 3 to 5 years of experience of paid media planning - Experience working with Facebook Ads Manager, Google Analytics and Adwords - Strong knowledge of SEO techniques - Experience working with MailChimp, Click-dimension and Shopify - Experience with growing B2B businesses as well as demand generation for E-commerce - Strong ability to use Microsoft Dynamics 365, experience with SQL - an asset - Excellent communication skills, both in written and spoken French and English - Ability to work independently, plan daily goals and respect the commitments set - Capable of managing numerous projects in a multi-brand context drakkardigital CONTACT Ivo

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