Media Strategist

Responsible for supporting a team of Marketing Consultants through all stages of the sales process (research, proposal, presentation, and reporting) with a specific focus on digital solutions.

Responsibilities

Essential Functions/Responsibilities:

  • Act as a subject matter expert providing product and strategic support as needed.
  • Develop custom, integrated, omni-channel advertising campaign proposals based on client needs and marketing objectives. Providing guidance to both internal and external clients on strategy, KPI development and infrastructure requirements to support the desired business objectives and improve client decision-making.
  • Analyze and interpret reporting data to demonstrate ROI.
  • Maximize campaign delivery to meet client objectives/KPIs.
  • Manage post-sale due diligence including┬ápost analysis reporting and the provision of detailed final campaign reports, including recommendations which promote analytic as critical component of decision making for future campaigns;
  • Attend client meeting with Media Sales Consultant as necessary to better understand client needs.

Qualifications

  • A digital native who thrives in a fast paced multi-platform environment;
  • Brainstorm, conceive of and apply unique and creative solutions to everyday situations and problems;
  • A passion for constantly learning and keeping up to speed with industry knowledge;
  • Organized, structured, persistent, analytical, sensitive, logical, precise and systematic;
  • Adapt quickly to changing priorities and tight deadlines to ensure campaign optimization;
  • Strong client facing presence with superior communication, interpersonal and leadership skills;
  • Exhibit a high degree of ownership, taking pride in their campaign and the results it achieves for the client and Brunswick News Inc.;
  • Strong understanding of marketing and how to drive ROI for advertisers;
  • A team player who builds respect and credibility with stakeholders by adding value;
  • Has energy and drive to succeed, a self-starter.

Work With Us

  • Competitive salary, retirement plan, health, drug and dental benefits
  • Fitness & weight management reimbursements
  • Regular training and development opportunities
  • Employee Family Assistance Program
  • Career growth within our network of media outlets
  • Challenging, meaningful work
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