National Marketing Manager

Apply Now National Marketing Manager
Halifax, NS, Canada Req #527
Friday, January 18, 2019
Eastlink has held the designation as one of Canada's 50 Best Managed Companies for nine consecutive years by delivering world-class video entertainment and communications services to residential, business and public sector customers across Canada. Powered by state-of-the-art fibre optic and wireless networks, Eastlink's advanced services include Internet, wireless, TV, telephone, security and automation, data communications and exclusive, locally-produced programming on Eastlink TV. Headquartered in Halifax, Nova Scotia, Canada - Eastlink is the largest privately owned telecommunications Company in Canada with an employee base of nearly 1600 individuals.
We are currently searching for an energetic, and motivated marketing leader to join our team in Halifax as a National Marketing Manager . Reporting to the Senior Director - Marketing, the successful candidate will be one who will champion the category communications plans within Eastlink's wireline business (Video, Internet, Phone and Security & Automation), helping to build an emotional connection between our audience and the brand at every customer touchpoint. This position is accountable for category communications strategy, category communications management and execution.
This is no ordinary job. It demands both enthusiasm and confidence. It needs a leader who will work collaboratively with cross functional teams and stakeholders to ensure the future growth and success in this highly dynamic industry .
You will bring the customer into the center of the strategy, leverage market understanding and insights to inform and shape positioning and growth strategies for all categories. In doing so, deliver the following: Developing and communicating a clearly defined category communications plan to internal cross functional stakeholders, ensuring positioning, value propositioning and target audience is always top of mind through the planning process. Develop creative briefs for campaigns and brief agencies to develop compelling marketing assets that ensure a balance of highest quality brand presentation, clear communication of key differentiators and compelling CTAs in all executions. Oversee the development and execution of all campaigns and ensure consistency of key messages at all consumer touch points and across all category initiatives.
As the ideal candidate, you possess post-secondary education in business or a related field from an accredited college or university with a minimum of 10 years' experience in a marketing role with a focus on brand marketing. You have experience developing and executing comprehensive, innovative and successful brand campaigns in a fast-moving environment that build the business and the brand. As a proven leader, you relentlessly challenge the status quo to ensure new ideas are explored, are able to work both strategically and tactically and are detail oriented in that you are as enthusiastic about strong execution as you are about planning. You are a passionate team player who has superior interpersonal skills which help you build strong relationships with key stakeholders.
Eastlink is focused on creating an environment which promotes individual growth and career satisfaction. Creativity, entrepreneurial spirit and innovation drive us. We're looking for people who have the passion for our business, our values and want to go above and beyond for our customers every day.
Dedicated to representing all of the customers we serve, we embrace diversity throughout all levels of the organization and encourage members of equity groups to self-identify during the application process.
If you're ready to take on this exciting opportunity, please apply online:
Other details

  • Job Family Marketing
  • Job Function Individual Contributor
  • Pay Type Salary

  • Halifax, NS, Canada

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