About Citylitics Inc.
Citylitics delivers predictive intelligence on local utility & public infrastructure markets
What is Infrastructure? It is the roadways you rely on to safely get to Grandma's house, it's the potable water that comes out of your kitchen tap that you wash your family's food with and it's the energy that heats our homes and powers our digital lifestyles.
Every year, trillions of dollars are spent on all areas of infrastructure to maintain our quality life and move our economy forward. However, our infrastructure is no longer equipped to meet the needs of the future. We hear about infrastructure failures, whether bridge collapses, power blackouts, or water main breaks, every day in the news. Climate change and extreme weather events are disrupting the basic infrastructure we took for granted for years.
Citylitics is solving the hardest data problems in infrastructure while building the sales intelligence platform that enables a faster, more transparent, and more efficient infrastructure marketplace. We turn millions of unstructured documents into high value intelligence feeds and datasets that are available on an intuitive user experience. Our goal is to enable solution providers to connect with cities with relevant infrastructure needs in a faster and more digital way than historic market channels. As more companies adopt our platform, cities & utilities will be able to access solutions that deliver on the promise of moving towards a more resilient, sustainable, and equitable infrastructure future.
Who Are We Looking For?

We are looking for an innovative and detail-oriented individual with a strong passion for GTM automation and business acumen. You possess a unique blend of product understanding, GTM strategy acumen, and technical proficiency in automation tools and platforms. You are adept at identifying bottlenecks, designing scalable solutions, and implementing systems that drive efficiency and improve cross-functional collaboration. You also have a keen eye for product opportunities that can directly enhance the sales funnel and provide value to potential customers upfront. Your ability to analyze data, measure impact, and continuously improve processes will be key to your success. You are a proactive problem-solver and an excellent communicator, capable of translating complex technical requirements into clear business outcomes.

The position will be out of our Toronto Headquarters.

What Will You Accomplish?

• Automate GTM Workflows: Design, implement, and manage automated processes for GTM campaigns to increase our GTM capacity and our ability to reach more of our target market.
• System Integration & Optimization: Identify, evaluate, and integrate various GTM tools and platforms (e.g., CRM, marketing automation, project management, product information management) to create a cohesive and efficient GTM ecosystem.
• Process Improvement & Standardization: Analyze existing GTM processes, identify inefficiencies, and propose and implement standardized, scalable, and automated solutions.
• Enable Sales Through Product Solutions: Identify, conceptualize, and oversee the development of customer-facing product features or tools that directly support the sales process. An example might include a public-facing portal on our homepage where interested companies can explore a sneak peek of our data offerings.
• Data-Driven GTM Insights: Establish and monitor key performance indicators (KPIs) for GTM automation, providing insights and recommendations to improve GTM effectiveness and ROI.
• Cross-functional Collaboration: Work closely with Product Management, Marketing, Sales, Engineering, and Operations teams to understand their needs, gather requirements, and ensure automation solutions meet business objectives.
• Tool Management & Training: Manage and optimize the GTM technology stack, ensuring proper configuration, data integrity, and user adoption through training and documentation.
• Documentation & Best Practices: Develop and maintain comprehensive documentation for automated GTM processes and systems, fostering a culture of continuous improvement and knowledge sharing.

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.
• 3+ years of experience in product operations, GTM operations, marketing operations, or a similar role focused on process improvement and automation.
• Proven experience with GTM strategies and product launch processes.
• Strong understanding and hands-on experience with automation tools and platforms (e.g., Zapier, Workato, Tray.io, or similar iPaaS solutions).
• Proficiency with CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo, Pardot), and project management tools (e.g., Jira, Asana).
• Experience identifying and implementing product solutions that enhance sales enablement
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Experience with scripting languages (e.g., Python, JavaScript) for custom integrations or automation is a plus.
• Proven ability to launch new products or features in fast-paced, ambiguous environments, with a strong preference for former founders experienced in growth marketing and product-led strategies.

Benefits

Why Citylitics?

• This is a rare opportunity to influence positive change within one of the biggest societal challenges of our generation: sustainable public infrastructure
• You get to support a disruptive solution with a compelling value proposition into an industry that is eager to hear from you and in a market with no direct competition.
• We live at the cross section of infrastructure, scaleup and data science/AI. There is no other team like us in Toronto.
• There is no corporate bureaucracy here. You will accomplish more here in a few months than what you would in a few years at a large, entrenched technology company.
• We believe that Data and AI will play an outsized role in our future, so we equip every team member with access to Generative AI tools and our full Data Universe to enhance their productivity and encourage innovation through experimentation.
• We are proud to offer every CityZen an internal mentorship program, in-role professional growth, skill-based development & learning, and internal promotion opportunities.
• We work hard, we play together, we win as a team! We are on a mission to solve infrastructure while savoring the moment and celebrating the little details along the way.

Citylitics is an equal opportunity employer. We are passionate about providing a safe workplace where everyone is accepted and has the opportunity to grow with us. We are committed to making diversity and inclusivity part of our culture!