Russell House Marketing is a production oriented Database Marketing firm. We help our clients with Campaign Strategies, Database & List Management, Offset & Variable Printing, Mail Preparation, Canada Post and USPS regulations. We are currently looking at hiring an additional Marketing Data Analyst.

Job Summary:

Cleans and segments client-supplied mailing lists and processes data in accordance with Canada Post/USPS mailing standards. Analyzes and reports the performance of direct mail (DM) campaigns to for future recommendations. Develops and automates systems to improve the efficiency of list processing.

Responsibilities:

• Processes client-supplied mailing lists using standardized procedures.
• Segments customer data using sophisticated marketing tools (RFM, LTV, GPI).
• Sorts mailing lists in accordance with admail/pubmail/unaddressed standards.
• Automates repeat tasks to improve the efficiency of list processing.
• Programs & maintains in-house fulfillment programs.
• Produces analytical reports to evaluate the performance of DM campaigns.
• Manages network for storage and backup; troubleshoots network problems.
• Documents new processes and procedures for future training purposes.
• Undertakes special projects and other miscellaneous duties as assigned.

Academic/Educational Requirements:

• Undergraduate Degree or College Training in Computer Science, Database Management, Library Science or Business Administration

Required Skills/Experience:

• Proficient with Microsoft Office, with focus on Microsoft Access
• Working knowledge of Visual Basic and SQL programming languages
• Ability to navigate SQL Server/Management Studio environment
• Knowledge of direct marketing principles and applications (Retention/Acquisition)
• Experience with data analysis tools, such as SPSS, SAS, and RFM for Windows
• Excellent communication skills
• Exceptional attention to detail, results and deadlines
• Excellent analytical and problem solving skills

Nice to have Skills:

• Familiarity with Canada Post and USPS mailing standards, and EST software
• Experience with licensed sortation software (SERP)

If you feel qualified for this exciting and challenging position, please send resume and cover letter, quoting competition number MDA1005-CB by email to info@fairwindstraining.com

For more info, check out www.russellhouse.ca