remainder is shipped to Atlantic Fish
Specialties Ltd. (AFS) in Charlottetown, PE for further value-added
processing. Sales and marketing
for TNS is led by a team at Head Office in St. George, NB with
a number of satellite offices in New York, Chicago, New Jersey, Quebec,
and Toronto.
Product lines have recently been expanded to include patés and
mousses as well as smoked products through the acquisition of labels such
as Culimer and Allavoix. The company is currently launching new ready-to-eat
pasteurized lobster and mussel-in-sauce products and a new line of “Home
Meal Replacements” (HMR) is on the drafting board.
Vertical Integration: In keeping with its philosophy that integration
and control of the product from egg to the marketplace is essential
to remaining competitive in the global market, Cooke Aquaculture
Inc. recently incorporated a transportation company, Shoreland Transportation
Ltd., a fleet of boats and trucks responsible for moving the company’s
goods from hatchery to cage site, cage site to processing plant and
processing plant to marketplace. GMG Fish Services Ltd., another
subsidiary provides a broad range of services and supplies to the
Cooke Aquaculture Inc. group of companies as well as other companies
in the industry. These include net manufacturing, construction and
repair, cage construction and repair, construction of all components
of a marine cage site, retail store providing clothing and other
supplies for employees and vaccination services to hatcheries. Charlotte
Feeds is the company’s producer of premium moist feed.
Cooke Aquaculture Inc. currently operates in all three
Maritime Provinces, in the State of Maine and will soon begin operations
in Newfoundland. The company has an annual payroll of $17 million
and provides year round, full time jobs for approximately 450 people,
many of them under the age of 40. A high percentage of these jobs
are in rural coastal communities providing opportunities for young
people to find employment in their home communities.
Community Relations and the Environment. Cooke Aquaculture Inc.
has taken the lead in both environmental and fish health management
initiatives and has established an excellent record of compliance
with the provincial government’s Fish Health Surveillance Program
and Environmental Management Guidelines. In addition to compliance
with these programs, the company has been a key participant in a
number of research projects designed to bring much-needed knowledge
and expertise in areas of environmental interaction and fish health.
The company’s CEO, Glenn Cooke served for several years as
President of the New Brunswick Salmon Growers Association (NBSGA)
and as a Board member continues to provide leadership in advocacy
work with both levels of government for essential programs for the
industry. Company employees are encouraged to become active participants
in the churches, sports teams and volunteer groups of their communities
and the company has a significant sponsorship program whereby it
regularly donates funds and products to community groups and other
charitable organizations.
Cooke Aquaculture Inc. achieved several awards from the business
community:
•
Entrepreneur of the Year Award 1998
•
Named to the top 101 Companies list by the Atlantic Business Magazine
in each year from 1999 to 2004.
•
Named to the top 50 CEOs list by the Atlantic Business Magazine in
2004
•
recipient of the Saint John Board of Trade 2004 Business Excellence
Award
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